Review: Profile Tips, Etiquette: Photos, Bios, Headlines, Usernames, Photo Captions, Symbols, Reply For Free. Is Worth It?

As messy, difficult, frustrating and vague dating is, online dating is even more challenging. Lack of proper etiquette, laziness, ease of setting up a profile, unclear reasons for signing up (lonely, play games, vanity, boredom etc.) has given online dating an unfair shake. 


With that said, the dinosaur of dating sites/apps has muddied the waters even more with a laundry list of questions and preferences.

Below are some tips on how to navigate the app, manage expectations, understand limitations, manage pros and cons, obtain discounts and refunds as well as know the ins and outs before paying for a subscription. Review, Costs, Tips, & More: How To Get The Best Out Of is owned by the Match Group which owns Hinge, OkCupid, Plenty of Fish, Tinder and more. Match Group is a publicly traded company.

The median age of users on Match according to Survey Monkey is much higher than those of other swipe-based app-only dating services.  These newer apps are largely swipe based mobile apps where Match’s original and main format is a desktop website.


Median Age Online Dating Apps

Median Age Online Dating Apps


On the spectrum of dating sites and apps you have two types of dating sites and apps: Easy set up, easy viewing and easy messaging (think Bumble, Tinder etc.).

On the other side you have apps/sites that focus more so on profiles and less so on just photos:, Coffee Meets Bagel etc. Both have their pros and cons but Match definitely is one of the more confusing and error prone out there.  Depending on where you live, the gender ratio imbalance can be disheartening.

Related reading: Best Dating Apps for over 40


How Do You Become More Successful on Match? Bio, Headlines & Prompts Tips

No other app aside from eHarmony is so intrusive when it comes to bombarding you with questions. Is knowing someone’s favorite baseball team really that much of a deal-breaker? How many times do people state their body-types are athletic/toned or slender when they are actually more like average or curvy?

What other app asks for income? Who uploads 22 photos to their online dating profile? (by the way, you only need 4–6 photos, advice on what to choose and what to avoid, read this). What is your sign? Who does that?




For advice on how to craft your online dating profile, check out this guide.

There are some parts of your bio you should answer. Too many “I’ll tell you later” signals lack of effort or inability to open up about yourself.

When it comes to the question “do you have children” you should answer yes or no — answering with “I’ll tell you later” is a bit odd and could turn away people from your profile. 

Match Profile: Questions & Answers (Tips and Advice)

Just because Match asks you a question doesn’t mean you have to answer it. Furthermore, online dating is meant to be treated as another avenue for meeting other people outside your day-to-day life.

It is not meant to be treated like a food ordering app where you filter everything down to a T. I am not saying you shouldn’t be picky but treating dating sites like a shopping cart on Amazon will leave you frustrated and anxious.




With that said, it’s important to balance detail and brevity. Too skim of a profile can suggest you are not serious. Don’t be one of those people who list cliche, overused and cringe worthy lines in their bio like ‘Just Ask’.

Photos are indeed the most important item in your profile but too many people self-sabotage their efforts by ignoring the bio and and answers section. These items provide hooks and conversation starters for those viewing your profile.

When it comes to the questions, you should not specify a trait unless you yourself are willing to divulge that on your profile. If you seek someone who makes $150k+, list your salary. If you want a non-smoker, list your status.

If you are 65 and list you are looking for someone 27–32 don’t be surprised why no one responds to your messages. Don’t lie about your age and list the age you think you look like.

Lastly, if you list San Francisco as your city but you list you are looking for someone 15 miles within Los Angeles, one can assume you moved and have not updated your profile and/or you are looking to move.


Match Preferences vs. Deal-Breakers (Examples For Males & Females)

Online dating is not without its risks. There are many skeevy guys online (and women too). You should be cautious and on guard but there is a fine line between being careful and being oddly particular about whether someone is 6’1” or 6’2” or has auburn hair or brown hair. provides a misleading sense of power over who one matches with and interacts with but it also does an uncanny job of turning one’s nice-to-haves into deal-breakers.

Don’t waste your time going out on a date with someone who you absolutely despise and loathe but at the same time don’t dismiss a match who only has 31 of your 32 desired traits. ​ Profile Photos (Uploading, Changing Profile Pictures & More)

When it comes to photos, Match has the least restrictive criteria. Don’t upload anything smaller than 400×400 pixels — just because you are not blocked from using a thumbnail 100×100 pixel photo doesn’t mean you should.

Also don’t use photos that don’t have you in them. Don’t repeat photos in similar locations with the same outfit. Don’t use blurry photos nor ones with harsh shadows. People want to see what you look like. Make sure you are avoiding any cliche photos in your profile with this dating photo bingo card.

For help with dating app questions (i.e. how to select photos, which apps to use, when/how to messages matches etc.) check out my Frequently Asked Questions page or contact me directly here ​for a consultation. ​


How To Upload Photos To, How Do I Add A Photo To

You can upload through the app/site or connect your Facebook account and upload photos through there.


How Do I Change My Profile Pic on Match?

Tap your profile photo and then tap the photo you want and select choose this one as the main picture. Not all photos are able to be used as main profile pics on If they are too small, dark, blurry they will only be used as supplemental non-main photos.


Does Match Require A Photo? Do You Have To Have A Photo On

No, but don’t expect to get any likes or matches or messages without at least 4-6 unique, good photos. Match won’t let you message nor start the conversation without a primary photo uploaded. no photo start the conversation no photo start the conversation



How Many Photos Can You Have On Match?

26 but only use 4-6 slots because you will inevitably add some self-sabotaging photos. “You are only as attractive as your worst photo.”


Match Photo Guidelines

Reasons for Photo Rejections:

Nudity, sheer or see-through clothing, sexuality
Drawings, caricatures, or other illustrations
Copyrighted images
Identifying information (ie, license plates, email or web addresses, visible street address numbers, etc.)
Illegal acts or violence
Minors alone in photos (without an adult included)
Guidelines for Primary photos:


Match Primary Photo Rules

Your primary photo must include a good, unobstructed view of your face that’s big enough for potential matches to see you clearly. There shouldn’t be any other people in the photo.

If a photo was taken from further away and shows more of your body, we’ll make a thumbnail that just shows your face. Even if a photo has a clear view of your face, it might still be too small to use as a Primary photo.

Also keep in mind the following:

You must appear in the Primary photo.
Potentially offensive photos will not be posted.
Image files must be received in an approved format (eg, jpg, bmp, gif) and should be larger than 100kB and less than 5MB. (Please note, we convert all images to jpg to be viewed by all browsers.)

More details about photo guidelines, rules, cropping, editing and sizing here. Topic Question List, Match Profile Prompts

Below is a list of prompts. Some will look familiar to what Hinge uses. Read this post on which prompts to avoid, which to use and how to answer the.

For Fun I Like To, My Favorite Place To Hang Out, These Are My Favorite Things, Right Now I Am Reading, Most Famous Person I Ever Met, My Favorite Family Tradition Is, Zombie Attack. Run, Fight or Join Them?, Best Scar Story Was When, My Beauty Pageant Talent Competition Would Be, The Worse Job I Ever Had Was, A Skill I Have & A Superpower I’d Want, Your Life Story In Three Sentences, I Got In The Most Trouble For, Three Things I Would Buy If I Won $800 At Karaoke, Song I Like To Sing In The Shower, A Secret A Pet Only Knows About Me, Best Halloween Costume, Craziest Travel Story, The Thing That Surprises People About Me, I’m Legitimately Bad At, I’m Weirdly Attracted To, If Living This Is Wrong, I Don’t Want To Be Right, I’ll Know I Find The One When, Song Or Movie I’m Embarrassed To Love, Most Spontaneous Thing I’ve Done, Never Have I Ever, One Thing I’ll Never Do Again, The Highlight Of My Day Is Usually, The Way To My Heart Is, One Things I’d Love To Know About You, Last Thing I Had To Google, Weirdest Gift I Have Received, Fashion Trend I WOuld Bring Back, After Work, You Can Find Me, Beach Or Mountains, Nightclub or Night At Home, I Wish More People Would Donate To, If I Had An Extra Hour In The Day I Would, Favorite Quality in a Person, I’m Most Grateful For, My Ideal Saturday Night, My Mother Would Describe Me As, All Time Must See Movie, My Pet Peeve, If I Could Eat Only One Meal For The Rest Of My Life, The Three Things That Make A Relationship Great, If I Could Teleport To Anywhere This Weekend, A Little-Known Fact About Me, The Last App I Downloaded (Besides This One!), Top Three Things On My Bucket List,  What Most People Don’t Realize At First, I’m Currently Obsessed With, My Biggest Regret, On A Saturday Afternoon You Will Find Me, My Ideal Fake Sick Day, The Scariest Thing I’ve Ever Done, The Quirkiest Thing About Me, Two Truths And A Lie About Me, In Five Year I Hope To Be, My Ideal First Date Starts And Ends With, My Favorite Subject in School, If I Made A Documentary, It Would Be About, One Thing I’d Like To Change About The World, One Thing I’m Working On Improving, If I Could Have Three Wishes, The Material Possessions I Would Save First, The Job I’d Do For No Money, Interests I Haven’t Pursued Yet, Something I Have Gotten Better At Recently, I’ll Get Up Early For, I’ll Stay Up Late For, Phone Call vs Texting… My Perspective, I’m Politically Passionate About, Usernames vs. Real Names

I wrote about usernames for another site, Plenty of Fish but the idea is the same. Usernames can be used for login screens so use one that is easy to remember.


Can You Search By Username On Match?

Not anymore, Match removed that feature a while back.


How To Change Username On Match?

Profile, me, edit (next to view tab).


How To Find My Username?

Profile, me, view profile (next to edit tab). Login To My Account Summary, About Me, Bio & Interests

Match has done a disservice encouraging people to fill out this section of their bio. It is the most vague, generic aspect of online dating.


Who doesn’t like to travel? Who doesn’t like dining out every so often? These cliche interests offer little insight. It’s up to you to provide context.

Do you like Michelin star restaurants or hole in the wall places? Do you like glamping or backpack camping? Do you like resorts or do you prefer to explore big cities and small rustic towns? Don’t fill out this section thinking you are set. Provide context, examples, insight to reveal more about who you are and what you seek.


Is Free? Cost Per Month – How Much is Match com? 

Even if you optimize your photos, bio and preferences on, there is no guarantee for success.

The platform operates on a freemium business model where anyone can create a profile for free but it requires a paid subscription to access essential features like sending messages, reading messages. Of all the profiles on the site, I estimate about 10% of profiles to be either:

-inactive (have not deleted their account but should have),

-spammers (profiles created by using other people’s photos and information),

-skeleton profiles (those that created a profile without completing profile to stalk a person or evaluate the platform before investing time, energy),

-vanity profiles (those that created profiles that are seeking attention with no intention of meeting anyone or those that are lonely and are looking for a pen pal). cost, price per month subscriptions cost, price per month subscriptions



Not bad BUT there is a significant portion of users on the site you should not ignore – non-paid users. Many people who join do so with the intention to meet others but rather than paying for a subscription will wait to collect messages, likes, improved photos/profiles before deciding to upgrade.

Others will upgrade periodically (for 1-3 months) and then take a break before upgrading again.

These non-paid users are unable to read/send messages but are able to send likes, winks and favorite profiles. These latter actions in my opinion mean little to nothing for the average person. I am an advocate of being direct with an interest in sending messages (more on that here).

Match has evolved over the years and has adopted more of a gamification approach by providing matches or profiles to your homepage. A mere like of a photo is just that, don’t read more into it than that until you have additional indicators to suggest interest.

Many people send accidental photo likes trying to close windows, make quick decisions without looking at profiles etc.


How Much is Per Month? What Does Cost Per Month? costs anywhere from $16.99 per month to $34.99 per month depending if you sign up for monthly, quarterly, semi-annual or annual billing. Unlike other freemium dating apps, the site is useless unless you pay for it.


No Responses On Match, Response Rate

Not getting a response on Match is common as not everyone is a paid subscriber. To reply you either have to pay a subscription fee or hope someone buys the feature for you via Reply-For-Free.

Reply For Free: This feature allows free members to reply to paid subscriber emails. The paid subscriber pays the cost via an additional Add-On purchase.  Non-subscribers cannot reply to messages on otherwise.


Why Do People Not Respond On Match?

Not everyone is interested in you. Proper etiquette suggests a rejection is not warranted if you send a message. Some people might acknowledge and send a follow up note, but most rejection is rather ambiguous.

Not everyone is on the app and even if they are a paid member, some people are busy with others, maybe doing background checks on you or waiting to hear back from others.


How To Get A Response On Match, How Long Does It Take To Get A Response On Match

If you want to increase your response rate on Match, you have to do a number of things including getting better photos, writing more thoughtful, detailed profiles, sending likes/comments at the right time, have a profile that is in-sync with said person (don’t fall outside their preferences, age range, areas).

You have to be approachable and not use deceiving photos i.e. photos that look inconsistent where one can’t tell your age, current look. You have to be patient and not panic and send follow-up messages.


How To Spot A Fake Match Profile, Does Match Have Fake Profiles? does a poor job of verifying profiles upon registration. Be wary of newly created profiles, profiles with only 1-2 photos, empty bios or modeling photos. Reverse-image search photos when in doubt. You can possibly see if the person is real and a possible timestamp for when said photo was posted online.

More on fake dating profiles here. Additionally, not everyone is active nor a paid user so expect the total pool of users to be 1/2 half, and of that 1/2 paid. Horoscope Compatibility Based On Zodiac Signs

Match allows users to input horoscope attributes to their profile. The idea here is that some folks either really believe in this stuff or at least are open or curious about it to engage in conversation and discussion.

More on this here:

The guide offers Aquarius, Cancer, Capricorn, Taurus, Gemini, Leo, Aries, Virgo, Libra, Scorpio, Sagittarius and Pisces comp ability profiles and matches.


Match Dating: Never Pay Full Price For Subscriptions

I suggest before you spend time, effort and money on Match that you create a profile, browse profiles in your area (with realistic expectations, not too strict filters) and see if it is worth continuing before jumping right in paying for a service right off the bat (that is unless you are able to get a discount or free trial).

Details on promotions, discounts and trials are available to all my clients. 7 Day Free Trial Subscription and Info

Use at your own risk: Free Trial, 3 Day Trial on Match, Match Free Trial


Dating Profile Critique, Review Services

App Choice, Photo Critique (Order, Captions), Bios, Prompts; Wardrobe, Hobbies, Grooming  Recommendations, Body Language, Facial Expressions, Lifestyle Choices (Men & Women). Free Weekend

Once or twice a year Match will offer a free weekend of communication. This usually happens in January but not guaranteed.

With that said, it’s not a very effective offer as it takes time for users to send messages, reply etc. within the app and be comfortable enough to exchange contact info in such a short period of time. Additional Photo Only

Match requires visible, clear headshot like photos for main profile photos but other photos have more flexibility.

If photos are too dark, distant or pixelated users might receive this warning. For help with dating app photo questions including cropping, sizing, blurriness and more, read this post. Private Mode, Undercover

Some people like this feature so that they can hide from people on the site except for matches giving them control over who can see their profile.

If you are concerned about privacy or want to drastically reduce your chances of who can contact you including others who have private mode, then go for it. It’s a feature I do not recommend. Same goes for Undercover feature – sounds shady.


Match – This Profile Is Unavailable ( Profile Unavailable)

Assume they blocked you, have hidden their profile or their profile was deleted (by them or by the company for violating terms of service). Don’t dwell on this, don’t overthink it. Just move on and focus on other people. This is more likely to happen with fresh accounts (created in the last 1-3 days) that have yet to be vetted, reported by other users for being bots, spammers. Quick Search quick search is basically a simple search query that allows one to search for profiles without any advanced filters using only age, radius, orientation, location, keywords, photos present and online now. Full Site – How To Access Full Site On Mobile Phone (Match Com Full Site)

By default, will point you to their mobile page on a mobile device. If you want the full functionality of the site, you have to update your settings. Go to your browser settings and select ‘desktop site’ or just load Match on a desktop computer.


Match Missed Connections

Available on the app, Match notifies users that have crossed their paths. For those that value privacy and have had issues with stalkers, avoid the app (use desktop only) or use other dating apps instead. Customer Service Phone Number


Is Match Worth The Money? Is Worth It? Profile Tips

It is for some, not for most people. Self-awareness, realistic expectation, patience and a good profile are needed to improve chances for success.


Is Match Free Now? Can I Use Match For Free?

No, it’s not free but you can create a profile, send likes for free but you can’t send messages nor read messages that are sent to you.


Matched By Us: Matchmaking Feature

Match is currently testing a new feature of suggesting one user to you regardless if paid or not. Users can bypass the like and message this person directly. Just because you are interested in them doesn’t mean the interest is mutual especially if your introductory message is lame.


How To Remove Profile

Contact customer support directly.


Online Dating Advice For Women

Screening Profiles, Why Don't Guys Reply, Low-Effort Messages, Overwhelmed w/ Matches, Signs He's Not Into You, What Your Dating Photos Signal, Coffee Dates, Lying About Age, 'No Hook-ups' In Profile & More


Can You Browse Profiles Anonymously on

Yes, if you pay for private mode or you create a dummy account.


Does Match Show You As Active When You Are Not?

No, it does not. If you click through an email or check a notification on the app, that can trigger an activity log though. Symbols, What Do The Circles Mean: Match Activity Status

  • Green dot – online in the last 45 minutes.
  • Green circle – online between 46 min and 24 hrs ago.
  • Yellow circle – online between 24 hrs and 72 hrs ago.
  • No circle – not logged in for at least 72 hrs, up to 2 months. Body Types

Match is one of the few dating apps that allows people to enter their body types. Use it with a grain of salt as self-reporting body types are one of the biggest lies on dating sites.


Match Etiquette: Do you only contact people that have ‘liked’ your profile?

No, contact people you are interested in. Be a driver, not a passenger in your life.


Can you see how many times someone viewed your Match com profile?

Not really unless you check your account regularly and other people see your profile as well (in between when said person sees your profile). It only shows last viewing.


Do you assume someone who has viewed your profile but hasn’t left a ‘like’ isn’t interested?

No, not all people are ready to message you or know what to say. 50% Off Discount, Match Promo Offer Expert Picks

Match’s latest feature is picking people for you. Unfortunately, there is no guarantee the other person is interested in you or is local. Boost, Match Top Spot

Match released a feature on the site that boosts your profile for up to 60 minutes at a time. Users are very picky on Match, so it’s likely the people interested in your already saw your profile, like you. Boost don’t make you more attractive, interesting. Read this. Refund, Cancellation Policy, Match 72 Hour Cancellation

Read this.


How To Block Someone On Match

Read this.


About Eddie Hernandez

Eddie is a dating coach for men & women in San Francisco (clients in NYC, LA, Chicago, & beyond ), as seen in the NYT & Bumble). He helps w/ profiles, photos, wardrobe, messaging, date ideas, red flags, lifestyle choices, hobbies, grooming/hygiene, communication, social skills & offline efforts.