SAN FRANCISCO PHOTOGRAPHER – BUSINESS | CREATIVE | LIFESTYLE
PERSONAL BRANDING: PROFESSIONAL HEADSHOTS | NATURAL LIGHT PORTRAITS | ORGANIC CANDID PHOTOS | DATING PROFILE HELP | WARDROBE STYLING | IMAGE CONSULTANT
Mexican-American Oakland born, grew up in San Rafael, attended Marin Catholic High School, and then made my way down to the University of Southern California (I very much miss the beaches, weather, and friends of USC… FIGHT ON!). Press Coverage here. Photography services here. Dating services here.
Early Days, The Beginning
The first camera I owned was a gift from my sister (one of my biggest supporters) while in college at USC. It was a Kodak film camera. I took that everywhere with me.
A few years later I interned at MGM Studios’ Publicity / Photography department where I began my love of photography.
The red carpet premieres I attended gave me a glimpse of anticipating shots, working with narrow windows of opportunity, and working in spontaneous environments helped me understand what this profession would entail.
Prior Career In Strategy, Analysis & Operations
I spent 10 years working for LoopNet and other startups in cross-functional roles spanning marketing, strategy, business operations & analytics.
Having spent every day in Excel files, writing SQL queries, storytelling through data, and distilling simple narratives from disparate data sources, I am familiar with the business side of data and love blending the analytical and creative sides of my brain whenever possible.
Understanding funnels, optimizing conversion rates, navigating customer journeys, examining business models with a customer mindset, and extracting insights from incomplete data sources is something I love and still use every day in my current line of work.
I captured the company culture of LoopNet through team-building events, happy hours, holiday parties, volunteer events, and headshots.
NYC + Europe Travels, Couchsurfing
In 2011, I moved to the Upper West Side in NYC and I took my first and only photography class in Central Park (where we crossed paths with Woody Allen) and quickly learned that I hated staged shots and prefer candid moments, unique personalities and composing photos by taking what is given to me versus forcing things.
As a self-taught photographer, I developed a distaste for overly photoshopped, filtered images that could never be observed naturally and loath the self-absorbed copied/pasted cliche shot lists and staged, embellished portraits that look nothing like the person in real life.
The only two photographers I have ever followed are – Brandon Stanton (Humans of New York) and the late great Bill Cunningham (New York Times).
In 2013, I couch-surfed in Europe for a few months bouncing around various cities including London, Barcelona, Amsterdam, Budapest, Bucharest, Stockholm, Copenhagen, Venice, Berlin, Munich, Brussels, Paris, Prague, and Vienna.
Traveling alone was one of the best decisions I ever made – I highly recommend doing it if you have the chance. That trip forced me to meet strangers despite language barriers.
San Francisco Photographer: Business, Lifestyle & Dating Profiles; Bay Area Portrait Photographer
Early in my career, I covered a lot of events and did a number of headshots. I used dating apps back in my single days and noticed a number of headshot clients were using my photos in their dating profiles, I knew right away my natural, approachable photos were in contrast to the stiff, self-absorbed airbrushed norms.
As I researched online dating photographers in the space and press, I noticed most of them were pretty awful – merely portrait photographers (i.e. modeling, wedding, engagement, and studio headshot) rebranding and overextending themselves and misleading clients.
To this day, my biggest source of clients comes from those that hired other photographers and did not have any improvement in their dating profiles. It’s not just photos, it’s also app choice, profile fatigue, bios, prompts, answers, demographics, photo order, communication skills, smiles, poses, body posture, wardrobe, etc.
Most photos don’t address these core aspects of a dating profile. Heck, most have never used dating apps or if they have been single for a while now. They are easy to spot because their photos don’t look like them at all.
The best photos are ones that show interest, warmth, personality, candidness, some dorkiness, vulnerability in natural environments, imperfections, and location. They shouldn’t look like a casting reel with several photos in the same outfit and same location with slight changes in poses.
These are dead giveaways for professional photos and will give users pause as they will assume the photos were retouched or artificially enhanced. There is a reason why people wait 3-6 months out or more to hire me when I visit their cities.
My Approach & Ideal Clients
I am mostly known for my business + company culture photos as well as dating portrait photography. I seek out individuals who are camera-shy, introverts, socially awkward, cannot smile, are new to online dating, or who have had bad experiences with other photographers.
I am rather an unconventional photographer. I am self-taught, I focus on building trust and getting people to be candid, vulnerable, and comfortable around me rather than the technical stuff.
While mostly focusing on headshots and those looking to hire a photographer for a dating profile, I occasionally do take on other types of opportunities on a case by case basis i.e. organic couple engagement photos, civil ceremonies, divorce parties, personal travel photos for people visiting the San Francisco Bay Area, bachelorette parties, non-profits, and civic events, food & beverage opportunities, and other unique events.
I will not do photoshoots at Museum of Ice Cream, blog photos at the Color Factory, Look of the Day Instagram photos, weddings, maternity portraits, senior graduation portraits, newborn photos, or staged family shoots unless you can convince me it is something natural, candid and fun (I don’t do shot lists).
My knowledge of locations, backdrops, murals, architecture, and colorful walls is second to none. I am unconventional in my approach to photography and consider myself more artistic than technical.
If you are looking for skin softening or embellished images, you won’t find that here. I prefer to capture people organically as possible. All my photoshoots are customized to the client based on their age, lifestyle, interests, professions, availability, and curiosities.
Mission Statement, Philosophy For Photography
Photography should be about authenticity, approachability, and organic people, places, and moments. I work one on one with clients – no makeup artists, no stylists, no location scouts, nor excessively filtered, edited images – just you, me, and the camera.
Much of what people see in magazines, Instagram, and advertisements are illustrations, not photographs – they are not visible to the naked eye nor are they attainable with just a camera.
My goal is to make photography approachable for all, change the expectations about what makes a great photograph, and help people appreciate their appearance and be comfortable in their own skin.
I love capturing pictures of people and want to change people’s perceptions about getting in front of the camera. My focus is on connecting with people, allowing them to let me into their world rather than conform to technical attributes and blueprints other photographers rely on.
I have worked with clients from Uber, Airbnb, Adobe, Tesla, Apple, Facebook, Instagram, Google, Amazon, Lyft, Square, Salesforce – ask around, and you will likely find a referral from someone who has worked with me. My client list spans dozens of countries across Latin America, Europe, and Asia, as well as individuals from over the United States. People fly from all over the world to work with me and patiently wait on my traveling waitlist.
My Holistic Approach For Online Dating Photos & Coaching Services
My goal is to improve the dating experience for all by providing advice to the masses via my blog, guests posts as well as working with individuals one by one to present them in flattering, honest, and candid ways. I am not a pickup artist by any means, I work with those seeking relationships (think of me as an online, offline Hitch).
While I am known for my work within dating app profiles, I work with clients through the first date. This includes app choice, bios, captions, answers to prompts, posture, eye contact, wardrobe, first impressions, vocal intonations, positioning in bars, cafes, placing orders at bars, conversation starters, and more.
Image Consulting For Men & Women
I am a firm believer in looking your best to attract the people you want and obtain the jobs & respect you desire. With that, I need to make sure clients will do my photos justice, so I offer wardrobe and styling consultations. More on that here.
Whether it’s styling for our upcoming shoot or building a brand-new wardrobe, I can help you bring out the new you and improve first impressions while building confidence in your looks.
My Interview On ABC7 News…
Random Tidbits About Me
When not behind the camera, I am out stalking the late great Jonathan Gold’s recommendations, road-tripping up and down Hwy 1, sampling the best dark sour, IPA and stout beers I can find, catching up on This American Life and Revisionist History podcasts, watching re-runs of Parks & Recreation + new episodes of Last Week Tonight with John Oliver, watching USC Trojan football, adding to my unhealthy addiction of dress socks, Cuban salsa dancing (non-rueda), exploring street art, stalking Sade next tour dates, listening to 90’s hip-hop & Bay Area rap songs and traveling aimlessly locally, domestically and internationally.
My desire to explore hidden gems, sit at bar counters with locals and get outside my comfort zone is largely inspired by the late Anthony Bourdain.
I strive for a balance between analytical and creative approaches in my life and in my work and am often referred to as ethnically ambiguous. I am a sucker for a good black Manhattan cocktail, small intimate small music venues, hotel lounges, quirky dive bars and eating at the bar whenever possible.
As an introvert, I know what it’s like to take awful photos year after year in school, feel uncomfortable around large groups in socially awkward situations, and put myself out there and feeling vulnerable. I use this approach, mentality to get my clients comfortable, confident, and relaxed for photos.
Online Dating Coach – New York, Los Angeles, Chicago, San Francisco; Dating Coach For Men, Women
In addition to photos, I help with clients on their styling, image, communication skills, posture, vocal intonations, offline strategy, building up hobbies/interests, first date ideas, and more.
Most of my clients are in San Francisco and fly from major cities all over the world to work with me. I also offer remote consultations as well as limited travel availability.
San Francisco Personal Image Consultant, Bay Area Style Consultant For Men, Women
In order to get the best photos possible, it’s important to come ready. Everything from hair color, hairstyling, grooming habits, wardrobe selection, color theory, and more.
I have a vested interest in how the photos come out, so I will assist with creative direction, wardrobe/styling when selecting locations, backgrounds, poses, angles in addition to profession, industry, body types, facial expressions, and any shyness, the anxiety you have with having your photos taken.
Treat Yo Self Photography Shoot – Hire A Personal Photographer For A Day, Personal Photoshoot
If you are recently divorced, out of a relationship, new to a city, about to leave a city, or just need a pick-me-up, this is for you. It’s a special photography package that is part of indulging in your favorite food, drinks, and activities around the Bay Area.
These photos are personal photos for social media, yourself, or can be used for dating profiles. The idea for this came from people who wanted photos for themselves with no particular focus other than capturing themselves in a flattering light. Treat Yo Self – Photoshoot.
PROFESSIONAL SERVICES OFFERED IN THE SAN FRANCISCO BAY AREA & BEYOND
Business & Professional
- LinkedIn Profiles
- Employee Headshot Day
- Executive, CEO Headshots
- About Us / Recruitment
- Volunteer Team Outings
- Volunteer Outings
- Corporate Events
- Casual Corporate
- Not So Corporate
Creative & Social Media
- Website Photos
- Blog + Instagram Photos
- Model for the Day
- Branding Portraits
- Personal Photos
- Location Scouting
- Acting & Modeling
- Natural Headshots
- Portrait Photo
Dating App Profiles
- Profile Review + Critique
- Location Scouting
- Wardrobe + Styling
- Online Dating Coach
- Bio, Questions & Answers
- Dating App Strategy
- Dating Portrait Photography
- First Date Ideas
- Bar and Restaurant
- Offline Dating
- Photo Editing
- Competitive Intelligence
- Analytics & Website SEO
- Backlink Strategy
- Branding Photography
- Vacation Photographer
- Travel Photographer
Check out some of my favorite businesses here…
CASA Audio Video Solutions (TV Mounting Service Fairfield CA – Vacaville, Vallejo w/ Home Electronic Installations, AV Receivers, TV Mounting (55 inches & smaller), Wi-Fi Camera, WiFi Networks & Smart Home Devices). Professional Audio Video Installation In Solano County.
Mario Method – Teacher, Coach, Mentor & Behavioral + Developmental Specialist in Marin County
Chris Williams Artist – San Francisco Visual Artist
Seven Hills Law Firm – San Francisco Business, Immigration Law
Vera – Skin Studio, based in the Mission District, San Francisco
Mira Blackman – Vintage & Woven pieces, ethically sourced textiles (mostly vintage) from all over West Africa
About Eddie Hernandez
Eddie is a professional photographer, dating coach & image consultant based in San Francisco, servicing clients in NYC, LA, Chicago & beyond.
His photography style balances approachability and professionalism while focusing on personality highlighting the individual by consulting on wardrobes, appearance, location scouting and what the client wants to signal.
When it comes to dating, Eddie has been interviewed by the New York Times, Wall Street Journal and other media outlets. He helps men & women with profile setups, app choice, communication skills, writing, date ideas, timing, strategy, screening profiles, reading people, body language and self-confidence.
As an image consultant, Eddie works with clients to get the most out of their photos, appearance and self-confidence while assessing hygiene, body-types, appearance, first impressions, style, posture, vocal intonation, grooming, facial expressions, smiling and more.
His clients include VC firms, CEO's, Founders, Attorneys, Tech, Non-Profits, Medical Professionals, Coaches, Engineers, Therapists, Government Officials, Shy Men, Successful Women, Creative Professionals from Google, Apple, Salesforce, Linkedin, Facebook, Instagram, Tesla & more.
Headshot Photographers San Francisco, Professional Headshots San Jose, Bay Area Headshots, SF Photographer, Headshots SF, San Francisco Photographers, Professional Pictures, Natural Light Photos, Outdoor Headshots, Portrait Photography, San Jose Photography, Oakland Headshots, Berkeley Photographer, Oakland Photographer, Silicon Valley Corporate Headshots, Dating Profile Portraits, Online Dating Photographers, Marin County Photographer, Santa Clara Photographer, Famous Photographer, Famous San Francisco Photographers, Headshot Photographer Near Me, Freelance Photographers, Photographers For Hire, San Francisco Photography Gallery, Famous SF Photographer, Best SF Photographer, Top San Francisco Photographers, Best Event Photographer SF, Best Headshots San Francisco, Best Corporate Photographer Bay Area, Best Bay Area Headshot Photographer, Top Bay Area Photographer, Spanish-Speaking Photographer, Photographer Speaks Spanish, Fotografo Habla Espanol, Mexican Photographer, Latino Photographer, Mexican-American Photographer, Silicon Valley Photographer, Vallejo Photographer, Napa Photographer, Santa Rosa Photographer, Petaluma Photographer, Mountain View Photographer, San Jose Photographer, Santa Clara Photographer, San Mateo Photographer, Sonoma Photographer, Fremont Photographer, Walnut Creek Photographer, Concord Photographer, Sacramento Photographer, Sacramento Dating Photographer, Sacramento Online Dating Photos, Office Headshots, Visual Narrator, BIPOC Photographer, Professional Photographers Near Me, Latino Photographer San Francisco, Mexican Photographer Bay Area, Spanish-Speaking Photographer San Francisco, Fotografo Que Habla Espanol, Bilingual Photographer, Bay Area Photographers, SF Photographers, Marin County Photographers, Napa Photographers, Sonoma Photographers, Oakland Photographers, Silicon Valley Photographers, Headshot Photographers, Corporate Photographers, Photographers In San Francisco, Photographers Bay Area, Photographers For Profile Pictures, San Francisco Based Photographers, Photographers San Francisco CA, Photographers In San Francisco CA, Business Photographers Near Me, Photographers In Sunnyvale CA, Santa Rosa Photographers, Petaluma Photographers, San Rafael Photographers, Hire A Photographer In San Francisco, San Francisco Corporate Photographer, Silicon Valley Wingman, San Francisco Wing Man, Bay Area Wing Woman, Real Life Hitch, Online Hitch, Real Hitch Date Doctor, Latino Photographer Instagram, Chicano Photographer, Hispanic Photographer, Mexican American Photographer, Dating App Photographer, Professional Headshot Photographer, Bay Area Headshot Photographer, San Francisco Headshot Photographer, Oakland Headshot Photographer, Not So Corporate Headshots, Dating Coach San Francisco, Dating Consultant Bay Area, Online Dating Coach Bay Area, Online Dating Consultant Bay Area, Online Dating Profile Help, Dating App Help, Online Dating Expert, fotografo profesional san francisco, Northern California Photographer, Menlo Park Headshots, San Francisco Lifestyle Photographer, San Francisco Acting Headshots, San Francisco Corporate Portraits, San Francisco Personal Branding Photos, San Francisco Linkedin Headshots, San Francisco Professional Photographer, Thumbtack San Francisco Photographer, Best San Francisco Photographers, Best Bay Area Photographer, Best Northern California Photographer, Best Photographer In Town, Local Photographers Near Me, I Need A Photographer Near Me, Latinx Photographer San Francisco, BIPOC Photographer Bay Area, Mexican Owned Business, Latino Owned Business, Latinx Owned Business, Support Latino Businesses, San Francisco Portrait Photographer, Bay Area Portrait Photographer, Latino-Owned Business Bay Area, Latinx Owned Business San Francisco, Online Dating Photos LA, Online Dating Photographer NYC, Dating App Photographer Los Angeles, Dating App Photography NYC, Oakland Portrait Photographer, Best Beauty Photographer, El Mejor Fotografo En Todo San Francisco, El Mas Chingon Fotografo del Mundo, Headshot Photographer Oakland, The Best Photographers In San Francisco, Branding Photography San Francisco, Latino Photographer Bay Area, Dating Profile Expert, Dating Coach For Women, Portrait Photographers San Francisco California, Headshot Photographers In Oakland California, Portrait Photographers In Oakland California, The Best Beauty Photograpraphers San Francisco, Photographer Services San Francisco, Best Photographers In Bay Area, Local Photographer San Francisco, CA, Photography Services San Francisco, Online Dating Photographer San Francisco, Hispanic Photographer San Francisco,