San Francisco Professional Photographer, Dating Coach

Professional Headshots | Organic Candid Photos | Dating Profile Help | Wardrobe Styling | Dating Profile Photographer | Professional Photographer San Francisco

Dating Photo | Headshot Photographer


Mexican-American Oakland born, grew up in San Rafael, attended Marin Catholic High School, and then made my way down to the University of Southern California (I very much miss the beaches, weather, and friends of USC… FIGHT ON!). Press Coverage here. Photography services here. Dating services here.

Early Days, The Beginning

The first camera I owned was a gift from my sister (one of my biggest supporters) while in college at USC. It was a Kodak film camera. I took that everywhere with me.

A few years later I interned at MGM Studios’ Publicity / Photography department where I began my love of photography.

The red carpet premieres I attended gave me a glimpse of anticipating shots, working with narrow windows of opportunity, and working in spontaneous environments helped me understand what this profession would entail.


Prior Career In Strategy, Analysis & Operations

I spent 10 years working for LoopNet and other startups in cross-functional roles spanning marketing, strategy, business operations & analytics.

Having spent every day in Excel files, writing SQL queries, storytelling through data, and distilling simple narratives from disparate data sources, I am familiar with the business side of data and love blending the analytical and creative sides of my brain whenever possible.

Understanding funnels, optimizing conversion rates, navigating customer journeys, examining business models with a customer mindset, and extracting insights from incomplete data sources is something I love and still use every day in my current line of work.

I captured the company culture of LoopNet through team-building events, happy hours, holiday parties, volunteer events, and headshots.


NYC + Europe Travels, Couchsurfing

In 2011, I moved to the Upper West Side in NYC and I took my first and only photography class in Central Park (where we crossed paths with Woody Allen) and quickly learned that I hated staged shots and prefer candid moments, unique personalities and composing photos by taking what is given to me versus forcing things.

As a self-taught photographer, I developed a distaste for overly photoshopped, filtered images that could never be observed naturally and loath the self-absorbed copied/pasted cliche shot lists and staged, embellished portraits that look nothing like the person in real life. 

The only two photographers I have ever followed are – Brandon Stanton (Humans of New York) and the late great Bill Cunningham (New York Times).

In 2013, I couch-surfed in Europe for a few months bouncing around various cities including London, Barcelona, Amsterdam, Budapest, Bucharest, Stockholm, Copenhagen, Venice, Berlin, Munich, Brussels, Paris, Prague, and Vienna.

Traveling alone was one of the best decisions I ever made – I highly recommend doing it if you have the chance. That trip forced me to meet strangers despite language barriers.


San Francisco Photographer: Business, Lifestyle & Dating Profiles; Bay Area Portrait Photographer

Early in my career, I covered a lot of events and did a number of headshots. I used dating apps back in my single days and noticed a number of headshot clients were using my photos in their dating profiles, I knew right away my natural, approachable photos were in contrast to the stiff, self-absorbed airbrushed norms.

As I researched online dating photographers in the space and press, I noticed most of them were pretty awful – merely portrait photographers (i.e. modeling, wedding, engagement, and studio headshot) rebranding and overextending themselves and misleading clients.

To this day, my biggest source of clients comes from those that hired other photographers and did not have any improvement in their dating profiles. It’s not just photos, it’s also app choice, profile fatigue, bios, prompts, answers, demographics, photo order, communication skills, smiles, poses, body posture, wardrobe, etc.

Most photos don’t address these core aspects of a dating profile. Heck, most have never used dating apps or if they have been single for a while now. They are easy to spot because their photos don’t look like them at all.

The best photos are ones that show interest, warmth, personality, candidness, some dorkiness, vulnerability in natural environments, imperfections, and location. They shouldn’t look like a casting reel with several photos in the same outfit and same location with slight changes in poses.

These are dead giveaways for professional photos and will give users pause as they will assume the photos were retouched or artificially enhanced. There is a reason why people wait 3-6 months out or more to hire me when I visit their cities.


My Approach & Ideal Clients

I am mostly known for my business + company culture photos as well as dating portrait photography. I seek out individuals who are camera-shy, introverts, socially awkward, cannot smile, are new to online dating, or who have had bad experiences with other photographers.

I am rather an unconventional photographer. I am self-taught, I focus on building trust and getting people to be candid, vulnerable, and comfortable around me rather than the technical stuff.

While mostly focusing on headshots and those looking to hire a photographer for a dating profile, I occasionally do take on other types of opportunities on a case by case basis i.e. organic couple engagement photos, civil ceremonies, divorce parties, personal travel photos for people visiting the San Francisco Bay Area, bachelorette parties, non-profits, and civic events, food & beverage opportunities, and other unique events.

I will not do photoshoots at Museum of Ice Cream, blog photos at the Color Factory, Look of the Day Instagram photos, weddings, maternity portraits, senior graduation portraits, newborn photos, or staged family shoots unless you can convince me it is something natural, candid and fun (I don’t do shot lists). 

My knowledge of locations, backdrops, murals, architecture, and colorful walls is second to none. I am unconventional in my approach to photography and consider myself more artistic than technical.

If you are looking for skin softening or embellished images, you won’t find that here. I prefer to capture people organically as possible. All my photoshoots are customized to the client based on their age, lifestyle, interests, professions, availability, and curiosities. 

Mission Statement, Philosophy For Photography

Photography should be about authenticity, approachability, and organic people, places, and moments. I work one on one with clients – no makeup artists, no stylists, no location scouts, nor excessively filtered, edited images – just you, me, and the camera.

Much of what people see in magazines, Instagram, and advertisements are illustrations, not photographs – they are not visible to the naked eye nor are they attainable with just a camera. 

My goal is to make photography approachable for all, change the expectations about what makes a great photograph, and help people appreciate their appearance and be comfortable in their own skin.

I love capturing pictures of people and want to change people’s perceptions about getting in front of the camera. My focus is on connecting with people, allowing them to let me into their world rather than conform to technical attributes and blueprints other photographers rely on.

I have worked with clients from Uber, Airbnb, Adobe, Tesla, Apple, Facebook, Instagram, Google, Amazon, Lyft, Square, Salesforce – ask around, and you will likely find a referral from someone who has worked with me. My client list spans dozens of countries across Latin America, Europe, and Asia, as well as individuals from over the United States. People fly from all over the world to work with me and patiently wait on my traveling waitlist.

My Holistic Approach For Online Dating Photos & Coaching Services – Dating Profile Photographer, Dating Coach For Men, Women

My goal is to improve the dating experience for all by providing advice to the masses via my blog, guests posts as well as working with individuals one by one to present them in flattering, honest, and candid ways. I am not a pickup artist by any means, I work with those seeking relationships (think of me as an online, offline Hitch).

While I am known for my work within dating app profiles, I work with clients through the first date. This includes app choice, bios, captions, answers to prompts, posture, eye contact, wardrobe, first impressions, vocal intonations, positioning in bars, cafes, placing orders at bars, conversation starters, and more.

Dating Coach Services  |  Dating Profile Critiques  |  Online Dating Photos


Image Consulting For Men & Women

I am a firm believer in looking your best to attract the people you want and obtain the jobs & respect you desire. With that, I need to make sure clients will do my photos justice, so I offer wardrobe and styling consultations. More on that here.

Whether it’s styling for our upcoming shoot or building a brand-new wardrobe, I can help you bring out the new you and improve first impressions while building confidence in your looks.

My Interview On ABC7 News…

Random Tidbits About Me – Professional Photographer San Francisco Bay Area

​When not behind the camera, I am out stalking the late great Jonathan Gold’s recommendations, road-tripping up and down Hwy 1, sampling the best dark sour, IPA and stout beers I can find, catching up on This American Life and Revisionist History podcasts, watching re-runs of Parks & Recreation + new episodes of Last Week Tonight with John Oliver, watching USC Trojan football, adding to my unhealthy addiction of dress socks, Cuban salsa dancing (non-rueda), exploring street art, stalking Sade next tour dates, listening to 90’s hip-hop & Bay Area rap songs and traveling aimlessly locally, domestically and internationally.  

My desire to explore hidden gems, sit at bar counters with locals and get outside my comfort zone is largely inspired by the late Anthony Bourdain.

I strive for a balance between analytical and creative approaches in my life and in my work and am often referred to as ethnically ambiguous. I am a sucker for a good black Manhattan cocktail, small intimate small music venues, hotel lounges, quirky dive bars and eating at the bar whenever possible.

As an introvert, I know what it’s like to take awful photos year after year in school, feel uncomfortable around large groups in socially awkward situations, and put myself out there and feeling vulnerable. I use this approach, mentality to get my clients comfortable, confident, and relaxed for photos.

Online Dating Coach – New York, Los Angeles, Chicago, San Francisco; Dating Coach For Men, Women

In addition to photos, I help with clients on their styling, image, communication skills, posture, vocal intonations, offline strategy, building up hobbies/interests, first date ideas, and more.

Most of my clients are in San Francisco and fly from major cities all over the world to work with me. I also offer remote consultations as well as limited travel availability.


San Francisco Personal Image Consultant, Bay Area Style Consultant For Men, Women

In order to get the best photos possible, it’s important to come ready. Everything from hair color, hairstyling, grooming habits, wardrobe selection, color theory, and more.

I have a vested interest in how the photos come out, so I will assist with creative direction, wardrobe/styling when selecting locations, backgrounds, poses, angles in addition to profession, industry, body types, facial expressions, and any shyness, the anxiety you have with having your photos taken.


Treat Yo Self Photography Shoot – Hire A Personal Photographer For A Day, Personal Photoshoot

If you are recently divorced, out of a relationship, new to a city, about to leave a city, or just need a pick-me-up, this is for you. It’s a special photography package that is part of indulging in your favorite food, drinks, and activities around the Bay Area.

These photos are personal photos for social media, yourself, or can be used for dating profiles. The idea for this came from people who wanted photos for themselves with no particular focus other than capturing themselves in a flattering light. Treat Yo Self – Photoshoot.


Business & Professional

  • LinkedIn Profiles
  • Employee Headshot Day
  • Executive, CEO Headshots
  • About Us / Recruitment
  • Volunteer Team Outings
  • Volunteer Outings
  • Corporate Events
  • Casual Corporate
  • Not So Corporate

Creative & Social Media

  • Website Photos
  • Blog + Instagram Photos
  • Model for the Day
  • Branding Portraits
  • Personal Photos
  • Location Scouting
  • Acting & Modeling
  • Natural Headshots
  • Portrait Photo

Dating App Profiles

  • Profile Review + Critique
  • Location Scouting
  • Wardrobe + Styling
  • Online Dating Coach
  • Bio, Questions & Answers
  • Dating App Strategy
  • Dating Portrait Photography
  • First Date Ideas

Other Services

  • Bar and Restaurant
  • Offline Dating
  • Photo Editing
  • Competitive Intelligence
  • Analytics & Website SEO
  • Backlink Strategy
  • Branding Photography
  • Vacation Photographer
  • Travel Photographer

Check out some of my favorite businesses here… 

CASA Audio Video Solutions (TV Mounting Service Fairfield CA – Vacaville, Vallejo w/ Home Electronic Installations, AV Receivers, TV Mounting (55 inches & smaller), Wi-Fi Camera, WiFi Networks & Smart Home Devices). Professional Audio Video Installation In Solano County.

Mario Method – Teacher, Coach, Mentor & Behavioral + Developmental Specialist in Marin County

Chris Williams Artist – San Francisco Visual Artist

Seven Hills Law Firm – San Francisco Business, Immigration Law

Vera – Skin Studio, based in the Mission District, San Francisco

Mira Blackman –   Vintage & Woven pieces, ethically sourced textiles (mostly vintage) from all over West Africa


About Eddie Hernandez

Eddie is a professional photographer based in SF w/ clients in NYC, LA, Chicago, London. His style balances approachability and professionalism while focusing on personality, wardrobes, appearance, location scouting and what the client wants to signal, attract. Photos are natural, organic and free from artificial filters.

Clients include VC's, CEO's, Attorneys, Tech, Non-Profits, Medical Professionals, Coaches, Engineers, Therapists, Government Officials, Shy Men, & Women, Actors, Models, Solopreneurs, Small Business Owners, Creative Professionals, Executives, Doctors & More.