Dating Services For Men & Women: SF, LA, NYC, London & Beyond
Dating Coach For Women, Men, Dating Profile Critiques, Setting Up Dating Profiles, Dating App Recommendations, Mock Dates, Dating Coach Rates
As seen in the New York Times, Women’s Health Magazine, Wall Street Journal, ABC7News & More
I grew up in the Bay Area and have lived in Los Angeles and New York City and have observed dating trends, complaints, frustrations and experiences over the years. From discussions with friends, and discussions with strangers at bars and restaurants to working with clients over the years through photos, profile critiques and styling efforts, I have gained unique insight and crafted a distinct approach to working with men and women over the years (press coverage).
Clients typically come from large cities mostly from the U.S. (NYC, LA, SF, San Jose, Chicago, Austin, Seattle, Denver, Portland, Boston, Philadelphia, Washington DC) but also overseas (London, Sydney, Melbourne, Stockholm and beyond) from ages 25-55, but I have worked folks younger and older than that.
I blend data-driven methodologies while leaving plenty of room for exceptions to the rules, corner cases and things that cannot be quantified easily.
TL;DR, These are the areas I focus on…
You: Vocal Intonation, Grooming, Hygiene, Wardrobe, Hobbies, Interests, Lifestyle Choices, Posture, First Impressions, Availability, Biases, Hang-Ups
Apps: App Comparison/Choices, Photos, Bios, Prompts, Captions, Swiping, Filters, First Messages, Likes, Screening Profiles, Timing, Algorithms
Offline: Location, Filters, Preferences, Where To Go, Where To Sit, What To Say, How To Get Guys To Approach You/Talk To You
Judgment: Reading People, Cutting Out Time-Wasters, Date Planning, Reading Into Messages, Understanding Manipulative Behavior & ID’ing Fuckboys
Ideal Clients: Self-Aware, Willing To Put In The Work, Patient, Growth Mindset, Balanced Lifestyles, Low Egos, Empathetic, Relationship-Focused
Dating Profile Review | Dating Coaching Services For Men, Women | Help With Communication, First Impressions, Social Skills – Live Coaching, Messaging/Texting Help, Date Planning & More
I highlight blind spots, unearth biases, find ways to help you meet people organically and help you become more comfortable in your own skin.
In my past career as an analytics professional, I worked with assessing various data streams, competing priorities, various stakeholders to explain anomalies, identify trends, provide recommendations based on various risk levels and cut through the noise to deliver actionable insights while building foundations for better foundations for collecting information, analyzing it and acting on it more quickly and easily.
If you have read my blog, I am pretty cut and dry, I am not a cheerleader nor a salesperson, nor rely on my charm or looks to sell myself. Friends and family can be biased and unwilling to be brutally honest with you. They have context that strangers don’t. Other coaches and therapists tend to blow sunshine up your ass – that’s not me, I am not a motivational speaker.
My methods don’t work for everyone, and I do my best to screen out such folks early and often. I reject over 70% of inquiries to work with me as I don’t want to work with people who don’t want to work with me, are not willing to work on themselves, nor I believe I can’t help. Check out the overview of my services below. Contact me for an initial consultation.
Dating Coach For Women, Successful, Educated Women, Dating Coach For Women Over 40
My focus is working with women in bigger cities, women who are highly educated, those that are working professionals, executives and accomplished career women. The skills needed to save for a home, get into B-School or Law School, get a fancy job or get that promotion are not the same as those needed to succeed with dating.
Ability to screen profiles, read people, cut off time wasters, be patient, ID red flags, be more vulnerable and avoid narcissists and manipulators are several areas we will cover in these sessions. Women need more than cheerleading friends who are often biased and unable to be brutally honest with them.
Whether it’s on dating apps or fine-tuning organic ways to be more visible offline and surround yourself with more quality men, we will assess what you have done thus far, highlight blind spots, isolate areas for improvement and make sure you are signaling the appropriate things about yourself. More info here.
Dating Coach For Men, Introverted Guys, Dating Coach For Engineers
Having worked most of my adult life with engineers and tech geeks as an analytics and strategy nerd myself, I will do a deep dive into your life to assess hobbies, interests, eye contact, body posture, grooming, hygiene, manners, communication skills as well as vocal intonation, improvising small talk.
Dating is just not about knowing how to dress, what to say but more so how you carry yourself, what makes you different and your ability to sell yourself. These are not hacks but long-term efforts to diversify your hobbies, interests, improve lifestyle choices, and get you out of your shell.
Being successful, tall and in-shape means nothing if your attitude is terrible, you ignore deal-breakers, use pick-up lines or lack social skills. If you are short, person of color, a bit quirky or nerdy, this is for you. More info here.
Dating Profile Critiques, Help With Setting Up A Dating Profile – Dating Profile Service
Doing well on dating apps is more than just uploading a few photos and writing a few words. There is lots of self-sabotage on dating apps when it comes to swiping etiquette, app choice, paying for premium services, photo choice, photo order, prompts, bios, captions, liking vs commenting and timing.
We will go over pros and cons of each app, assess which one is best based off gender, lifestyle choices, privacy, demographics and timing. The goal of these sessions is not necessarily to get more likes or matches, but rather obtain better quality matches, even if it means being more selective and receiving fewer matches.
Add-on coaching sessions will help you to analyze people’s photos, decode their dating profiles, do background checks, understand algorithms, review your messaging techniques and show you what their dating profiles signal. More info here.
Offline, In-Person In The Field Coaching, Mock Dates
One of the more unique offerings, I am one of the few coaches that offers to meet with clients in person. Whether it’s analyzing live dates from a distance, helping you to understand where to sit, what to order, how to position yourself, and how to make subtle gestures to get noticed and have men talk to you, my in the field sessions will open up your dating options beyond just apps.
My focus will be on curating lists of places to explore, when to go, where to sit, how to become an expert in certain domains, so you can feel more comfortable and confident about navigating conversations in person and helping to adjust dialogue habits that can be conversation ending.
From being more enthusiastic, present, engaged and focused, you can get out of your covid cocoon, I will re-introduce you to people and places around town so that you can feel more confident and happy on your own so that others take notice.
Men’s Image Consultant, Styling Services For Women
First impressions are everything. Wearing Northface vests, yoga pants, company t-shirts and dressing like you are still in college is not going to cut it in life. If you want to be noticed on dating apps, at bars or professionally among your colleagues, you need to dress the part.
These sessions will assess your demographics, what you what to convey, what you want to attract all while factoring things like budget, personality, body-types, skin tone, lifestyle, routines, industry, work functions, hobbies, interests, appearance, grooming, hygiene, posture, body language and social life.
Sessions can do done virtually or in-person and may involve shopping but will help you become a better shopper by helping you take better notes, how to anticipate sales, where to shop, how to save time online and how to stand out from others. More info here.
Online Dating Photos, Candid, Natural Photos For Bumble, Hinge
If you hate taking photos, need new photos or often say you look better in person or on dates, this is for you. Friends and family can be biased about photos, as they have context that strangers on apps don’t.
Don’t fall for other photographers who re-purpose portraits, modeling photos and stiff photos. Dating profile photos are more organic, candid and imperfect. While other photographers use generic backgrounds, staged setups and blurred backgrounds that are obviously professional, I take a more natural approach like a friend took photos (but one who knows what he is doing).
I offer sessions with my DSLR or Google Pixel 5A phone. I am the most discreet photographer you will ever meet. Sessions are taking in public spaces that don’t draw attention to you or me whether they are bars, hiking trails, lookouts, cafés, restaurants, social events, concerts or photos taken at home and common spaces of residences. More info here.
Matchmaker Reviews, Photos For Matchmaking Services, LA, NYC, SF Matchmakers
I have worked with matchmakers in various capacities over the years and many of them hide behind opaque contracts, vague promises and unrealistic goals (read my mention in the NYT).
I will help assess whether matchmakers are right for you, questions to ask them, what the trade-offs are between using them vs dating apps vs meeting people in person.
Don’t waste 5, 6 or 7 figures without coming prepared and doing your due diligence. I will show you how to find reviews that are hidden, help you understand where they find their clients and dates, what they can and won’t do when it comes to background checks and how to avoid wasting your time with dates that you are clearly not interested in.
Dating App Coach – Online Dating Coach For Men, Women
Anyone who has used apps knows that a great profile will get you noticed but there is a lot more work that is needed to do well on apps. Everything from app choice, swiping strategy, liking vs commenting, response time, screening profiles, reading people, planning dates is needed to do convert matches to dates.
In my coaching sessions, I will analyze the funnel of your experience on apps, work to optimize your swiping and profiles so you spend less time on the apps, get fewer but better matches, help you understand how to read people and quickly filter out bad apples and non-compatible folks. If you are not getting enough matches, getting unmatched quickly, get ghosted often or fail to secure second dates, this is for you.
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Some coaches charge an hourly rate from $100-$200/hour, and some charge $5,000 or more with packages and subscriptions. Before signing any contract, make sure your coach is in alignment with your personality, lifestyle and approach to life.
Some coaches offer stiff packages where they funnel you through modules or strict structures. Some coaches offer bad advice that is hard to uncover. I recommend researching coaches on Reddit. Not all coaches are worth it. Similarly, not all people who seek coaches are ready to date, willing to prioritize dating or are in a good mental place.
Dating Coach For Women Over 40
Many dating coaches don’t like to work with women because they think they are more demanding, less flexible or too difficult (this is not just male coaches but female coaches too as well as professional matchmakers).
I have worked with women from all backgrounds, demographics, and lifestyles domestically and internationally. I am not for everyone and will recommend stopping coaching sessions if I don’t think there is a good, mutual fit. I am not here to be your cheerleader or make you feel good. My goals are to uncover blind spots, focus on strengths, build up weaknesses, expand opportunities to meet men offline organically.
I will examine things like your mindset, how you spend your time, social circles, love languages, location, expectations, appearance, wardrobe, lifestyle choices, body language and more. I will ask more questions of you than anyone you know, including past coaches, therapists, matchmakers, friends and exes.
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About Eddie Hernandez
Eddie Hernandez is a dating coach for men & women and a professional photographer based in San Francisco, servicing clients in NYC, LA, Chicago, Silicon Valley, London, Washington DC, Boston, Sydney and beyond as seen in the NYT, WSJ, SFGate, ABC7News, AskMen, Women's Health Magazine & Bumble.
Former analytics professional and former user of dating apps himself, he possesses unique insight into dating app algorithms as well as a keen understanding of dating cultures across various locations, demographics, ages, ethnicities, cultures, genders and orientations.
He provides guidance on app choice, bios, prompts, wardrobe, messaging, image consulting, date planning, screening profiles, ID'ing red flags, weeding out time wasters & creeps and offline tips including lifestyle choices, hobbies, grooming/hygiene, communication skills, confidence, where to go, sit and meet singles. Whether you are a person of color, short guy, introvert, engineer, successful professional or woman over 40, he can help you be more efficient, knowledgeable and effective in your dating life.
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