San Francisco Dating Coach For Men & Women

SF Bay Area Dating Coach, Image Consultant For Men & Women: Styling, Screening Profiles, Communication, Date Ideas, Offline Help, Online Dating Coach, Expert

Whether you are newly single, new to the city or have struggled to meet people organically out and about or through dating apps, I help individuals who are looking to meet more, quality folks organically with an exhaustive makeover of their online dating profiles and their offline approaches (think of me as a digital version of Hitch). Read about me in the NYTimes, WSJ.

As a dating profile expert, I noticed people needed help beyond navigating apps, so I have expanded my services to include offline efforts as well. I was approached by Match group to work for them a while back, but declined, so I can maintain complete autonomy and provide unbiased advice for clients.


Why am I different?

-No other dating coach has the visual eye for photos.

-No other dating coach is as data driven as me.

-No other dating coach is as intimately familiar with each dating app.

-No other dating coach will analyze posture, style, hobbies, interests, communication, lifestyle choices and personality like I do.

While other coaches and online dating experts rely on studies, theoretical scenarios, rigid structures/formulas, their charm or appearance, I rely on real-world experiences, blending qualitative and quantitative data, unknown information, human choice, personalities, things that can’t be captured in data, demographics and of course you and your own unique experience and situation.


I offer help in these areas for men and women:

-Taking online dating photos (custom shoots based around your lifestyle, who you want to attract)

-In depth dating profile critiques (app choice, strategy, timing, first impressions, first messages, date ideas)

Virtual consulting services: (virtual or in person: understanding dating patterns: not getting second dates, conversation skills, body language, reading people, screening profiles, attracting more quality people, avoiding time-wasters)

-In-person live sessions: Going to bar, cafe or social settings and teaching you how to approach people organically, how to read people, what to order, where to sit, how to start conversations and how to be comfortable in your own skin. These sessions feel like you are hanging out with a friend, but with a mock date feel.

Date observations: This is where I observe actual dates in person (both you and your date) from a distance. From awkward welcomes, body language, behavior when you leave the table to get a drink/use the washroom, to ending dates and goodbyes. I am discreet and


My approach, philosophy:

I believe in hard work, self-awareness, patience and building a foundation that will allow for sustainable success. If you are looking for a cheerleader to make you feel good, hacks, PUA material or someone to make empty promises, please stop reading and look elsewhere.

  • I am not one of those dating coaches who are still single themselves (many of them are and have been for a while)
  • I am not here to make empty promises nor take you on as a client if I don’t think I can help you attract higher quality people.
  • My focus is not only helping clients but improving the dating pool; as such, 70% of inquiries are turned down
  • You won’t find photoshopped glamour photos of me on this site or in the press (I believe in honesty, substance, and authenticity)
  • You will get to work with me directly and not an assistant nor an apprentice.


“Refreshingly honest, personalized & actionable advice to navigate the dating waters…”


San Francisco Dating Coach For Women, Men, Bay Area Consultant, Professional Dating Coach

Most people know me for my photography in providing natural, candid photos for dating app profiles, but my offerings are more holistic than that. As a data geek, I approach dating like trying to optimize a funnel (likes, matches, dates, & quality dates) but with a human element, appreciation for subjectivity with dating apps and a customized approach to each client’s needs.

I look to see where your biggest opportunities are going forward, but also help you understand reasoning and rationale around areas where you struggle. Everything from body language, wardrobe, routines, hangouts, hairstyle, grooming habits, facial expressions, hobbies, interests, offline efforts, screening profiles, reading people, first impressions, date ideas & more.

My specialty is working with slightly awkward, introverted men and successful, smart career-oriented women (who are biased about their appearance / themselves, are inexperienced daters or have difficulty using good judgment). I am not here to make you feel good but rather offer actionable, specific, situational, practical guidance tailored to your unique situation.


Google Business Review, Testimonial

Google Business Review, Testimonial, Online Dating Profile Review Service

Dating Coach, Profile Testimonial

Dating Coach, Profile Testimonial

Online Dating Expert, Coach: More Than Just Dating Apps, Critiques, Specializing in BIPOC Experiences

Here in the San Francisco Bay Area and Silicon Valley, many people rely on dating apps as their main and some time only method for meeting singles.

My approach to getting the most out of photos, profiles, captions, prompts, bios, facial expressions, poses, dating app choices has led to a demand of my services from women and men near and far.

I take a step back and examine entire aspects of your life to see where you can benefit the most in your dating life whether it’s hiring a matchmaker, improving your profile on dating apps, making yourself more approachable offline or evaluating your decision-making process with respect to prioritizing dating and analyzing people.

I will ask you the tough questions around being too available, being too needy, pre-qualifying people too soon, enthusiasm on dates, settling, confidence and prioritization in life.

For those that are remote and are unable to come to me or don’t live in the areas on my travel itinerary, I offer virtual dating profile critiques.

Below is a rough framework from which I evaluate you as an individual and develop a strategy to refine strengths and work on weaknesses.


Appearance: First Impressions, Posture, Facial Expressions, Facial Hair

I will use our in-person meetings to analyze vocal pitch, eye contact, posture, grooming habits, facial expressions and first impressions.

Whether sitting at a bar stool, booth, chair or standing, I will provide feedback on favorable hairstyles, grooming habits, seated and standing positions and general first impressions with eye contact, greetings and more.


Wardrobe: Styling, Outfits, Accessories, Colors, Fit, Grooming

In this offering, I will analyze your current wardrobe to suggest colors that stand out while complementing your skin tone, offer suggestion on where to shop based on lifestyle and budget, offer ways to use accessories to help you stand out and get noticed.

Men’s Styling Guide | Women’s Styling Guide


Online Dating Apps: App Choice, Photos, Bios, Conversation Starters, Prompts, TIming

Based on your demographics including age, gender, orientation, location and other items, I will recommend the top 2-3 apps to use along with suggestions for photos, prompts/bios, conversation starters, best practices for timing on messaging and more.

For in-person consultations, I will take your photos to complement and add to your existing set of photos for particular dating apps (4-6 unique photos of yourself are recommended on most apps).


Offline Approach: Curated List of Events, Bars, Restaurants, Cafés, Museums, Classes, Date Ideas

Based on your location, age, and lifestyle I will work with you to identify opportunities to meet people based on one-off, seasonal and recurring events, classes and activities.

Whether you are an outdoorsy person, new to the city, an introvert, think you already know all the best bars, cafés, live music venues and restaurants, I will provide my list of places I have researched, visited and continually curate for over 1o years living here in San Francisco.

These suggestions will be great ideas for solo exploration, activities with a friend, or meeting new people like yourself who have yet to develop a strong social circle.


Offline Strategy: Body Language, Conversation Starters, Where To Sit & Stand, Date Ideas, How To Get Guys To Approach You

Understanding where to sit and stand at bars and cafés is something you will never go back to ignoring after meeting with me. Finding subtle but specific open-ended questions and comments to initiate a conversation is a skill I will help you craft if you are nervous or shy about boldly walking up to a stranger.

I will provide a list of publications, blogs, social media accounts etc. to read and follow to stay up to speed with your area and also provide content to help you hold conversations more easily.

If you have anxiety around planning dates, this is for you. Dates involve research, planning, familiarity with areas and operations as well as logistical aspects of timing, hours of operations, lighting, noise, seating arrangements and more.


Decision-Making Process: Questions To Ask, Reading People Online and Offline, Red Flags

For those that always date the wrong person, have trouble reading red flags or continually fall for the same type, I will go over your decision-making process to help you be more selective, ask better questions, identify dates and opportunities to really learn about a person in more detail than your casual, superficial dates.

Knowing how to avoid, abrupt defensive language like ‘What are you looking for’, ‘How long have you been on this dating apps’, ‘Have you been in any long-term relationships’ and how to ask these in a more casual, indirect yet definitive manner.


How To Meet Men, How To Meet Women Offline, In Person, Near Me

In my coaching sessions, I will review your locations and provide guidance around activities, bars, events to meet people organically, offline. Everything from body language, indirect language for those that are a little shy, where to sit, how to dress, questions to ask and how to make yourself more marketable (grooming, facial hair, vocal intonation and more).

Sessions can be live (at bars, cafes) or remote. These are organic, straightforward approaches – no games here. My focus is on approachability and directness.


Silicon Valley Dating Coach, Bay Area Dating Consultant For Men, Women

I have worked with individuals from all walks of life: male and female, early 20s to early 60s, straight, gay, bi-sexual, pansexual, open relationships, introverts, recently divorced, never dated to those who continuously date the wrong people.

My focus is to get people to feel comfortable and confident in their own skin, identify new interests and passions, learn how to interpret people and their intentions and help you meet more quality people in your life through personal growth and development.

I am not a ghostwriter. I am not a matchmaker. I am not a portrait photographer. What I am is someone who specializes in getting the most people and helping them navigate the dating world much more comfortably and confidently.

I know what it’s like to date in San Francisco, I used apps, I met people offline, I consider myself an introvert who enjoys going out and socializing in small groups, social settings and one on one situations.

People open up to me all the time at bars, parties, photoshoots and more in a matter of minutes. I was contacted by to be a Match Dating Coach but declined to maintain independent in my recommendations, including using different apps.

As seen in the NYTimes, Wall Street Journal, San Francisco Chronicle, Women’s Health Magazine and more.


How To Find A Dating Coach, How Do I Choose The Right Dating Coach

Finding a dating coach can be tough. There are different approach, philosophies and techniques. Some are more rigid in structure, while others are more practical and customized in their style.

Many coaches are more optimistic and grounded in stats and beliefs, whereas someone like me is more situational, more focused on specific cases and doesn’t like to generalize but rather give specific, actionable options.

Nothing is black and white, and nothing is 100%. There are always exceptions to the rules, and no decisions are ever best for everyone. That is why my style is not for everyone, particularly those that want to follow a blueprint, step-by-step guide.

I view relationships with clients as a partnership. I can’t make anyone do anything, nor do I accept most applicants (I reject over 70% of inquiries for various reasons). I only want to work with people who are ready, available and willing to do what is needed.



Send me a note through the contact page on my website. Please specify what you have done in your life, where you think you struggle and how I think I can help, and I will get back to you if there is a mutual fit.

I work with folks of good moral character and I use an extensive background check process to make sure are able to improve the dating pool beyond yourself. I typically accept less than half of people who contact me as I focus on those who are honest and sincere with their intentions AND willing to put in the work and view this as a partnership rather than an outsourcing effort.

All my offerings are customized based around where I think I can help you the most. I don’t offer cookie cutter modules, rigid step by step programs, nor do I want to waste my time or yours with services that don’t make sense for you.

Consultation is done over video (Google Hangouts) or in person. To expedite the process I will ask for details to help me get a sense of who you are: photos (appearance, wardrobe), screenshots (dating profiles), efforts (app choices, strategy) and interests (hobbies, classes, travel). The initial consultation will take a look at demographics, lifestyle, energy levels, vocal tones and eye contact.

Cost for personal 1 on 1 consultation are $275 for the first session (75 minutes) upon successful acceptance of application. Additional sessions are $175/hour.

For online dating profile help, check out my dating profile critique here.

Be sure to check out my blog with tips to improve your dating life (offline and online).

If having trouble with the below form, use this link instead:

If having trouble with the above form, use this link instead:

Dating Profile Consultant: Hinge, Bumble, The League, OkCupid,, Coffee Meets Bagel; Dating Profile Expert

Dating Coach Services - Men & Women

First date ideas, wardrobe styling, places to meet singles, where to sit at bars and restaurants, body language, vocal intonation, eye contact, conversation skills, how to flirt over text, how to be more approachable and get people to start conversations with you, mock dates and more.

-As seen in the NYTimes, Wall Street Journal & More

Additional Reading – San Francisco Dating Coach For Men, Women; Offline & Online. Dating Coach

Bay Area, Online Dating Coach San Francisco, Dating Coach New York, BIPOC Dating Coach,

Online Dating Frequently Asked Questions

Dating Apps vs. Matchmakers

How To Be Successful In Online Dating

Online Dating Resource Guide (podcasts, research, studies, surveys and more)

Common Mistakes Guys Make On Dating Apps

Biggest Mistakes Women Make On Dating Sites

Is Online Dating Worth It?

He’s Just Not That Into You

Signs Of Manipulation While Dating, In Relationships

The Best Dating Apps – A Beginner’s Guide To Comparing Dating Apps

Best Gay Dating Apps

Online Dating Red Flags

Why Am I Not Getting Second Dates


Online Dating Coach For Men, Online Dating Coach For Women, Online Dating Image Consultant, Personal Dating Coach, Professional Dating Coach For Women, Men; Dating App Expert

About Eddie Hernandez

Eddie Hernandez is a dating consultant & professional photographer based in San Francisco, servicing clients in New York City, Los Angeles, Chicago and beyond as featured in the NYTimes, SFGate, ABC7News, East Bay Express, Salon; contributor to Good Men Project, Plenty Of Fish and Meddle.

In addition to photos, he provides guidance around app choice, bio optimization, messaging techniques, wardrobe advice, date planning, screening profiles, ID'ing red flags, offline techniques for meeting people organically, naturally.

Dating App FAQ's | Online Dating Resource Guide | How To Be Successful With Dating Apps

How To Find A Dating Coach: Dating Coach For Guys, Best Dating Coach, Best Online Dating Coach

I recommend finding one who is familiar with your location. While many coaches can be of help from remote places, it helps to have one that is familiar with your location, background etc. whether there are instances of religious, cultural elements that can complicate your situation.


Image Consultant San Francisco, Image Consultant For Men, Women

Read this.


Dating Coach Reviews, Do Dating Coaches Work?

Not all coaches have reviews readily available. I highly recommend a word of mouth as a base for seeking coaches out. Reviews on Google can be inflated, while Yelp ones might be scarce. Never hire a coach without doing your research. Some coaches have been single for most of their lives, others offer biased help that is not applicable to your situation. For this reason alone, be careful about signing up for boot camps that are inflexible.


How Much Do Dating Coaches Cost? Are Dating Coaches Worth It?

Some can cost several hundred dollars an hour to programs requiring $3k-$10k commitments. Not all people need full packages nor need to go through all the offerings a coach has. Some coaches are definitely worth it while some outsource their services to junior associates or automate their courses rather than offer 1 on 1 personal support.

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Online Dating Critique, Makeover For Men & Women

Strategy (App Choice + Timing + First Messages), Photo Critique, Photo Order, Bios + Prompts + Photo Captions, Wardrobe Feedback, Grooming Suggestions, Clothing Recommendations, Hairstyle Recommendations, Body Language, Smiles & More

-As seen in the NYTimes, Wall Street Journal & More

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