Featured in the NYTimes, Women’s Health Magazine, WSJ, AskMen, SFGATE, ABC7News and more. Read Testimonials Here.

As an online dating photographer and online dating coach in the San Francisco Bay Area, I love helping people feel their best, build confidence, take better photos and get more quality dates. Most “dating profile” photographers merely overextend their modeling, acting, portrait, engagement and business photos and nearly all of them have zero experience with dating apps. Repurposing portraits is a poor strategy that screams staged, stiff, cliche photos that lack personality, authenticity and uniqueness.

My approach to online dating photos goes beyond photos – it entails a holistic strategy: Wardrobe Tips, Dating App Recommendations, Review of Existing Photos, Bio Optimization, Prompts and Answers, and Offline Coaching i.e. date spots, good places to meet singles (all steps needed to build social and dating fluency in the technology age). 

Online Dating Photographer – New York, Los Angeles, San Francisco, Chicago & Beyond

I have helped clients all over the country and world including Los Angeles, Vancouver, Seattle, Chicago, New York, London, Sydney and beyond to help them improve their appearances, learn how to be more photogenic and how to navigate the muddy waters of online dating. Think of me as a digital Hitch. The latest press coverage here and reviews at the bottom of the page. If you are looking for dating headshots or a dating app photoshoot, you will wan to read this.

San Francisco Bay Area Dating Coach, Consultant & Dating Profile Photographer

I have worked with CEO’s, widows, shy folks, those with anxiety, folks who are photo phobic and cannot look at themselves in mirror, divorcees, widows, recently single, gay, straight, bisexual, furry and open-relationship folks as well as those new to online dating and those who think they are unphotogenic. My focus is on working with those that are relationship-minded folks. I view my work as a partnership with give and take. If you are looking to hook-up or looking for someone to do all the work for you, please look elsewhere.

Online Dating Photo Example


A quick questionnaire will help me evaluate photos, social media presence and profiles. Next, I review answers and provide analysis on app choice, photo selection and bio optimization. I will use the info to plan a photo shoot that highlights your hobbies, essence and style so that the photos are natural, confident, playful and candid. I shoot outdoors and indoor public places with natural light.

A photoshoot might involve a cocktail bar, beer garden, hiking trail, park, coffee shop, street art, farmer’s market or more. I will observe your comfort level and check in with backgrounds and locations to make sure you are feeling good throughout the process. 

My images are purposefully taken so that they come out looking organic, natural like if a friend took them. They are not overly sharp nor feature a bokeh effect similar to professional headshots. They are taken to capture warmth, presence, attire, approachability, candidness, imperfections in a flattering light.

If you are looking merely to hook up, are looking to get sharp glossy staged photos, please seek another professional. My focus is on character not ego, prestige nor self-absorbed personalities. These photos are meant to attract strangers. They are not for yourself nor your friends who are often times biased.

Be sure to get plenty of rest the night before and stay hydrated. We will spend the first 10-15 minutes to sit down and get to know each other. I will observe posture, mannerisms, look for stray hair, uneven collars, untied shoes, make sure your glasses are clean, give you time to use the restroom to freshen up etc. Give yourself plenty of time to arrive on time – don’t add stress to your day by arriving late, finding parking etc. – TREAT THIS LIKE A FIRST DATE. After spending a few hours with me during the photo shoot, I will help you out with your bio, answers to Hinge Prompts / Coffee Meets Bagel questions / Bumble Bios and more etc.

During the photoshoot I will analyze you like no one else has but in a friendly, relaxed manner. My unbiased feedback on wardrobe choices, posture, conversation, energy and attitude will be helpful in your offline endeavors and transition from online to offline. It’s not just helpful to get good photos but getting a deep dive into your personal life will help me understand who you are, what you are about and where you can improve with respect to candid conversations, 1st impressions, eye contact, vocal tonality, appearance and more.

Unlike friends and family, I will be honest, direct and unbiased. My goal is not to be your friend (although it does happen quite often in my line of work) but rather help you get more, quality dates.


For those who are remote, I offer online dating profile critique. More details about that offering here. Clients who work with me via the dating profile critique get advance notice and are prioritized when I travel to their city (visit the contact page for travel updates). I also travel occasionally to places like NYC, Seattle, Portland, Los Angeles, Chicago, San Diego, Denver and Boston.


Your photos are never online; your privacy is of utmost importance to me. I work with C-suite executives, high profile individuals, those new to dating as well as extremely shy/introverted individuals. I have worked with dozens of clients dealing with social anxiety, adult attention deficit disorder (ADD/ADHD), photophobia etc. I am extremely discreet with my photo taking process and have many places scouted ahead of time and will check in with you to make sure you are comfortable in the environments selected. I even have the option to take photos at your residence or pre-selected places and with my Google Pixel 3 camera phone.

Read this guide on how to maintain your privacy when online dating. I also work with clients from a range of interests and orientations: straight women, gay men, bisexual women, furry fanatics and those who are currently exploring their sexuality.


For those of you who are looking for offline assistance when it comes to meeting other singles, I offer 1 on 1 coaching in the field as well as over the phone and video calls. This is typically recommended for folks looking to supplement their online dating efforts, are high profile individuals who prefer not to go the online dating route or those that live in remote areas where online dating options are scarce.

This course goes over things like where to sit at a bar, how to create openings for others to engage in conversation with you, what places you should explore nearby to meet singles, body language analysis, topics of conversation to cover on a first date, communication best practices and wardrobe assessment.

While I shoot primarily with a DSLR camera, some places are more busy, crowded and don’t allow for such cameras. In those cases or if you don’t feel comfortable about having a big camera take photos of you and drawing attention to us (even though I carefully scout places), I do offer the option to take photos with my Google Pixel 3 phone. The photos are actually preferred by many as they are more organic. View examples of my photos taken with my phone here:



I have done my fair share of online dating in the past and have been in long-term, healthy, successful relationships over the years. I have studied dating apps for over a dozen years across the major cities I have lived in (NYC, SF and Los Angeles) and am inspired by the movie Hitch to improve the dating field one individual at a time and help those that have a hard time revealing their true selves to others.

I come from an analytical, business background studying marketplaces, product features, marketing campaigns, customer segmentation, competitive intelligence, user behavior and analyzing profiles. As a frequent traveler, I have significant experience couchsurfing which requires strong people reading skills and quick, analytical deduction to trust folks when staying at the homes of complete strangers often within a few days or hours of notice.

Most photographers who claim to specialize in dating photos struggle with online dating themselves, don’t have much experience with dating apps or don’t have the years of experience closely following all the dating apps on the market to answer all your questions beyond just photos. Photos are definitely important but bios, inappropriate messaging, wrong app choices can sabotage your dating profile.


Dating Profile Pictures – These Are Not Dating Headshots! Photographer For Dating Apps

These are candid, natural organic photos that have the look and feel of photos taken by friends and people close to you rather than staged, stiff, generic photos other photographers take. A significant portion of my business comes from clients who made the mistake of hiring an inexperienced photographer or a portrait photographer for this highly specialized type of photographer.


About Me – San Francisco Dating Coach, Consultant, Online Dating Photographer

I grew up in the Bay Area and know the city inside out. People come to me when planning their trip, researching date spots or looking to meet people organically when new to the city. Most ‘dating’ profile photographers are simply overextending their portrait businesses to monetize on dating app popularity. I spend my early years capturing events all over the city and getting complete strangers to pose comfortably, candidly and willingly in a matter of seconds based on my appearance, approach and my words.

More about me here.


Hinge’s Study On Photos That Get The Most Likes

According To Hinge, follow these steps:

Bad Dating Photos To Avoid:

Sunglasses (-41%), Snapchat filters (-90%), Posing w/ possible significant other (-98%), beach photos for women (-47%), beach photos for men (-80%), selfies (-40%), bathroom selfies (-90%).

Good Dating Photos To Use On A Profile:

Playing sports (+75), enjoying a night out (+74%), smiling (+23%), woman standing alone vs. group photos (+69%), woman hair up vs. hair down (+23%), men looking ahead vs. looking away (+102%),

Click on the questions below to learn more details about my offerings and get answers to some of the most commonly asked questions regarding the details of a dating profile critique, photoshoot and offline coaching looks like.


I don't want a profile review, help with my bio nor photo analysis, do you offer photos only?

I do not unfortunately. The review process is to help me plan a photoshoot, understand your past history with dating apps, and assess if you would benefit from new photos. It also helps me to assess whether you would benefit from new/updated online dating photos as online dating is not for everyone. Lastly while photos are important, a bad bio, poor prompts and answers, lackluster messages and using the wrong dating app can drastically hurt your chances for success. Different apps require different types of photos for optimal performance. My goal is not to take photos you will like but capture the photos that will help you meet more, quality people.

How many photos should a dating profile have?

Bare minimum I recommend is 4 but 6 is an ideal number (6 is also required for dating apps like Hinge which I recommend to many clients). Just because a site like offers you the ability to upload 20+ photos, doesn’t mean you should. You are only attractive as your worst photo and too many photos can make you look vane. With that said, if you have been on dating apps for a while you may need to take a break from dating apps to reduce fatigue from other users.

Do you offer makeover or personal shopping services?

I am not a personal shopper nor stylist but I will help you with outfits for a shoot. Check out the Pinterest boards for inspiration on clothing, patterns and colors. Wear outfits that you are confident in, would wear normally either everyday or for a special occasion. ​Men’s Fashion Tips | Women’s Fashion Tips. Remember, styles shoot be unique to your personality, fit you well, and show some effort. You are dressing up for your future dates, not yourself.

Do you provide hair and makeup?

I do not unfortunately. I highly recommend coming as you are so that you are not running around frantically the day of the shoot nor altering your natural appearance. You need to be comfortable in your own skin to be successful with online dating but I will provide guidance on makeup, clothing style etc. You can drop by your local Sephora for some assistance with makeup but keep it light, don’t cake up makeup.

How do you conduct your photo shoots in public?

I am the most resourceful, knowledgeable and discreet photographers around. I carefully select areas to accommodate schedules as well as maintain privacy. Half the time you will not know I am taking photos and if you are super shy, I have methods to be unassuming (you can view my events and editorial work to get a glimpse of my style). I am not like other photographers who use flashes with big stands and umbrellas nor make people hold unnatural poses.

I have extensive experience creating environments for those that are introverted, cannot smile or have social anxiety. I worked with engineers, PHD’s, statisticians, finance and accounting professionals for over 10 years in my previous career. With that said, you should approach the photoshoot as a first date, come dressed to impress, come with questions and come with a go with the flow mentality. I will use the session as a sounding board to provide feedback on first impressions, social queues, body language, eye contact and conversation flow so that you are better prepared on your dates going forward.

Do you Photoshop images i.e. eye brightening, teeth whitening, skin softening, etc ?

No, absolutely not. I don’t recommend you use such photos nor hire such a photographer. I focus on shooting in natural, flattering light. Photos should appear like how you appear naturally but with some guidance on posing, confidence, style etc. If you misrepresent yourself for date #1 it can significantly lower your chances of going from date #1 to date #2.

Do you have examples of online dating photos?

No, I do not. Privacy is super important to me. These are not meant to be portrait or glamour shots – these are meant to show a warm, candid side to you. The photos are less about what you want and more about what others want and are interested in seeing. I also do not publicize photos for competitive reasons. Most other photographers who dabble with online dating photos are portrait photographers who offer stiff, awkward headshot and modeling photos that are ineffective on dating apps.

Where do you primarily shoot photos?
I mostly shoot in the Embarcadero, Financial District, North Beach, Hayes Valley, Haight-Ashbury, Presidio, Mission District, Pacific Heights, Jackson Square, Union Square, Mill Valley, Downtown Oakland neighborhoods. I am super discreet in the locations and environments I select. If you need me to avoid certain neighborhoods or blocks due to work, ex or neighbors, just let me know.
I occasionally will be able to come to the client at an additional cost. I also travel for shoots to Los Angeles, New York, Chicago, Portland and Seattle. Follow me on Instagram or shoot me a note on the contact page to see when I am coming to a city near you. In the meantime, you can read up on my online dating profile assessment here.
How long does it take to see noticeable results after a photoshoot?
At least 10-12 days to see noticeable results, sometimes 3-4 weeks (Thursdays + Sundays are usually the busiest days of the week). That guideline is only for those that stick with the recommended photos I suggest and do not use self-sabotaging photos or don’t use the recommended order.
Lead with the best photos of yourself first so people can see you as some people tend to make initial swipe decisions based on the first photo and then further analyze matches afterward. Also swap out the main photo you used previously with a new one to refresh the profile. If you only swap out or edit subsequent photos, most people will not notice as they many look at the first photo (at least initially).
Do you provide offline or in the field coaching?
I offer a glimpse of this during the photo session as situations arise but I do offer more comprehensive one on one sessions:
-What bars and restaurants to check out based on noise levels, what’s trending etc. What drinks to order, where to sit at a bar, what your body posture communicates to others.
-Personal shopping sessions: where to shop, clothes to wear (size, cut, style, accessorising and color matching based on skin tones)
-How to approach someone organically at a cafe or bar, and how to start a conversation organically and techniques techniques to become more confident in everyday situations. Contact me for additional information.
Do you ever travel to clients?

Yes, on occasion. I travel to cities all the time. Follow me on Instagram for updates or get a group of friends to see if they are interested in a photoshoot and I might come to your city (shoot me a note through my contact page). My favorite cities to visit: Los Angeles, New York (Brooklyn), Chicago, Boston, Seattle and Portland. 

I do however virtual online dating profile assessments. For more information contact me for a review of your app choice, photos, bio, and more.

Do you offer matchmaking services?

Not upfront. I have introduced clients I have worked with to each other but that is after I have had a chance to work with them through a session in which I spend several hours getting to know them inside out and seeing if might match with someone I have worked with already. I also, will ask individuals if it is ok if I have their permission to share their information to someone I think could be a good match. If interested, I will make a note in my records and get back to you if/when I do begin this service.

What should I wear for my online dating photos?

Photos should reflect your style and who you want to attract. Clothing and wardrobe should match environments and not seem forced. Similarly they should show a range of looks (casual, athletic, stylish, professional, special event etc.). Read this guide for additional details:

What are the best dating profile photos guys should use?
What are the 10 types of photos one should not use and avoid in their online dating pictures?

Dating Consultant Services

Dating Coach Services

First date ideas, wardrobe styling, places to meet singles, where to sit at bars and restaurants, body language, vocal intonation, eye contact, conversation skills and more.

Dating Profile Consultant, Online Dating Coach & Personal Image, Style Consultant | Dating Profile Help

Personalized Online Dating Profile Critique

Strategy (App Choice + Timing + First Messages), Photo Critique, Bios + Prompts + Photo Captions, Wardrobe Feedback, Body Language, Smiles & More

Online Dating Photographer Los Angeles, Online Dating Photographer New York City

Many clients come to visit me in San Francisco but if you are unable to do that, be on the lookout for my travel plans. Openings are held for existing clients of my dating profile critiques, social media followers and referrals and if any slots are available, I open it up to the general public after that with a notice on my site.

About Eddie Hernandez

Eddie Hernandez is a dating consultant & professional photographer based in San Francisco, servicing clients in New York City, Los Angeles, Chicago and beyond as featured in the NYTimes, SFGate, ABC7News, East Bay Express, Salon; contributor to Good Men Project, Plenty Of Fish and Meddle.

In addition to photos, he provides guidance around app choice, bio optimization, messaging techniques, wardrobe advice, date planning, screening profiles, ID'ing red flags, offline techniques for meeting people organically, naturally. 

Dating App FAQ's  |  Online Dating Resource Guide  |  How To Be Successful With Dating Apps

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