Liking vs Messaging On Dating Apps Like Hinge, Match.com

Ask around and most people will tell you online dating is all about photos or mostly photos. While photos are by far the biggest factor in one’s success on dating apps, there are plenty of ways people self-sabotage their approach when it comes to initiating conversation. As an online dating photographer and consultant, I want to make sure that not only are my photos effective but also make sure they will be used optimally. To do that, I review clients bios, app choices and introductory messages. 

With so many dating apps out there, there are so many options to initiate interest or at least acknowledge the existence of someone you found online. Match.com happens to be one of the worst culprits out there with the ability to like a photo or a profile, wink at a person and favorite a profile while Hinge is a close second. All these options present a myriad of way to initiate contact but none really are effective at being direct and efficient.

Men — picture yourself in the shoes of a female on an online dating site. It is not uncommon for a woman to receive dozen if not hundreds of messages, likes and matches a day. Think about that for a second. If this happened offline at a bar for example, do you think a woman is more likely to initiate conversation with someone who approaches here directly or someone who winks at her from the corner booth across the room.

Women don’t have time to sift through these subtle indirect nudges. Ain’t nobody got time for that! Sifting through so many points of contact can be a full-time job. She does not have the time to figure out if you favoriting her is a way to bookmark her profile, nor does have the time to figure out what the difference between a wink and a like is.

Your best bet to get the attention of a woman is to be direct, reference something in her profile that intrigues you and let her know what you have in common. Make sure there is enough photos in your profile and enough information about you written that she can also reference and comment on. Keep it light, creative and insightful. Asking a question about a photo in her profile can show that 1) you actually skimmed her profile and 2) want to find out more about her. It’s amazing the responses one can respond by writing something beyond “hey”, “what’s up”, “where are you from”.

For some additional tips on how to initiate conversations on dating apps, check out this previous piece I wrote on conversation starters.

Sites like Match.com while effective to some alternatives to other sites for specific demographics has done a great disservice to the dating population by signaling that these types of indirect nudges are acceptable and even preferred. This could not be further from the truth. Men should not use these tools to test the water to gauge interest. These points of contact will have a hard time standing out from the other men who are messaging the exact person you are trying to get to acknowledge you. Direct messages signal more confidence, less ambiguity and stronger interest over likes alone.

Understanding where in the dating funnel you can improve is a big part to overcoming hurdles, reducing self-sabotaging efforts, and optimizing your profile based on unbiased 3rd party sources. Contact me today for a consultation on your digital profile today.

For additional tips about dating apps, profile photos, bios, prompts, check out my blog.