Should I Hire A Matchmaker? Pros, Cons, Are Professional Matchmaking Services Worth It, Is Matchmaking Better Than Dating Apps? High-End Matchmakers
With the rise of online dating also comes the increased interest in matchmakers.
Many people are frustrated with lack of success on dating apps while others are concerned about privacy that they have begun to explore matchmakers as a possible alternative to meeting people offline. Shows like Millionaire Matchmaker on Bravo have popularized the industry and made it mainstream.
Trying to find the best matchmaking service or even a decent one that is not littered with bad Yelp reviews that are buried in search results can be difficult (tips on how to find those reviews below). Lack of reviews, sketchy profiles and lack of details can be frustrating.
Before you get sucked into these high-powered sales pitches by people are contacting you at your most vulnerable time in your life, take a break, be patient and be sure to get the right info before investing your time and money.
It’s not uncommon for some matchmakers to use stock photos on client testimonial pages, just reverse image search photos and see for yourself!
Related read: Online vs Offline Dating – Which Is Best For Me?
If you must read one article, read this.
Personal Matchmaking Services, Confidential Dating Services, High End Matchmaking Services, Online Matchmaking & Matchmaking Dating
As a dating consultant (featured in the NYTimes article below), I have helped clients navigate the dating waters whether it’s deciding between dating apps, screening matchmakers, improving offline dating skills and updating style.
Understanding the pros and cons, limitations of each service is key to increasing chances for success. Knowing the trade-offs being efficiency, privacy, cost and transparency is helpful to know before spreading thousands of dollars or wasting years of your life swiping mindlessly.
Are Matchmakers Still A Thing? Dating App Fatigue Has Led To Increase Interest In Matchmakers, Why Use A Matchmaker
The most common matchmakers up until recently have been for the ultra wealthy as well as Indian and Jewish communities.
These days, matchmakers are everywhere – radio ads, fake profiles on dating apps, paid ads on search results as well as news stories driven by the 5 and 6-figure retainers these companies can command.
In my capacity as a photographer and online dating consultant, I often get inquiries about matchmakers from single folks, new publications like the NYTimes, as well as inquiries from matchmakers trying to refer clients to them.
I have been hired by matchmakers to take photos for clients and I routinely am asked about whether to use dating apps or go the matchmaker route.
There are several benefits of using a matchmaker but this industry lacks quite a bit of transparency. Google any major matchmaker and “lawsuit” and you will see many disgruntled clients who claim said services did not provide the quality dates they were promised.
In this piece, I will highlight tips on how to shop for a matchmaker, what to look out as well as help you decide if matchmakers are right for you.
How Do Matchmaking Services Work? Are Matchmakers Effective?
Every matchmaker is different in terms of monetization efforts with some charging men only, others charging women only wither others charging everyone they work with. Some matchmakers charge a flat fee while others charge a subscription.
Some matchmakers let you see the person’s photo, profile while others do not let you see the person until the date.
A number of matchmakers reach out to people directly offline, online or even on dating apps to get single people registered on their platform as a free member. This is done to create a supply side of single people from which they are recommended to paying clients.
Not everyone is single as it is hard to update records and sometimes single folks are asked to go on dates as favors for matchmakers to go on practice dates (whether the paying client knows about this is not known).
Some matchmakers require feedback on dates (paid customers) while others will not allow customers to cancel or not go on a date.
How Much Do Matchmakers Cost? Are Matchmakers Worth The Money? Matchmaker Cost
Fees can range from $2-$5k to upwards of $50k-$500k or more depending on specific preferences i.e. age, ethnicity, career etc. It’s not unheard of to have over the top requirements including bust size, waist, ethnicity, height, and more.
Some matchmakers charge a subscription fee and provide a certain number of dates per month. It’s best to review the fine print before you sign anything as legal recourse is hard to come by after the fact.
Depending on your time, availability, money etc. matchmakers can be a good investment. It’s the reason why wealthy people pay others to do things for them that they can do quicker, faster and cheaper (time is money for them).
Matchmakers Who To Trust? Do Matchmakers Work? Matchmaking Services Reviews, How To Find A Matchmaker
Many matchmakers use internal services or more 3rd party services like Trustpilot. Trustpilot is a service that has come under the microscope for the nature of the reviews, you can read more about that here.
Yelp and Google are generally more trusted but even then there are a few things to keep in mind. Yelp reviews are more likely to be removed than Google reviews for various reasons (one should always read the filtered reviews on Yelp at the bottom).
It’s important to make sure services has an adequate number of reviews i.e. 25 or more and it’s also important to analyze the reviewers’ profiles to see if they seem suspicious (look at the example below).
Many offer generic, vague reviews while others are not even paid members and have a vastly different experience than what a paid customer would have. Others offer reviews based solely on singles mixers which again, offer no insight into actual matchmaking services.
A few provide false claims suggesting dates would be interested in relocating or traveling for dating when this is not the case. For this reason, matchmakers in smaller, remote areas should be approached with extreme caution.
Avoid ConsumerAffairs.com reviews!
Other companies, well let’s just let the names on the reviews speak for themselves…
Matchmakers Vs. Online Dating Apps? Privacy Concerns When Deciding Between Online Dating Vs Matchmaking Services
Matchmakers are typically more private services than dating apps as profiles are only show to select, screened people. Some apps like Match.com allow paid users to hide their profile and only reveal themselves to people they like or are matched with.
Apps like The League allow users to filter or screen profiles from people at their work if they choose to (the use Linkedin for this).
What Kind Of People Hire Matchmakers? Why Hire, Use A Matchmaker?
The type of people you encounter with matchmakers are the same people leaving them 1-star reviews on Yelp. Do yourself a favor and go read some of them.
Yes, some matchmakers are more shady than others (some only advertise on radio and print to screen out people who would use the internet to find unfavorable reviews) but sometimes it’s user error that leads to frustration and lack of results.
Many people use matchmakers as ordering apps. Many are too busy to be bothered with going on dates, some have fetishes while others hate or are fearful of rejection in real life.
Many people use matchmakers beyond their matchmaking services for personal growth i.e. being brutally honest with them or for social connections i.e. getting invited to meetups.
Many of these people are looking for a unicorn of some sort through matchmakers and having this overly constrained and specific interest in a type of person is a bit weird in my opinion.
Matchmakers can be convenient if you are busy, have kids etc. but even then, dating requires you to be present so if you are bad at choosing good dates, that doesn’t mean matchmakers will screen for things you have a hard time filtering yourself.
How Do Matchmakers Find Clients? How Do Matchmakers Recruit? What Do Matchmakers Look For?
Matchmakers rely on finding clients on dating apps, other public review sites like Yelp and Google while some browse Linkedin and social media or post on local Facebook groups, Nextdoor, or online forums. They also attend singles events or pose as single people themselves on dating apps.
Matchmakers largely target those who have the means to afford them and struggle with dating. It’s possible to note who has been on single for a while through some research. If a matchmaker solicits you on a dating app, you can definitely report them to the app and get them kicked off.
Questions Matchmakers Ask Clients? What Should I Tell My Matchmaker? Matchmaker Questionnaire Template, Questions To Ask Your Matchmaker
Questions will range but typically be similar to those on dating apps. With that said, matchmakers are notorious for not divulging all the info to clients.
For example, if a woman wants a guy who is financially secure, taller than her and looking to have a family, the matchmaker may not disclose that the guy is not looking to have kids right away, is located far away, is still going through a divorce or wishes his is willing to convert to another religion.
See these dating profile templates to see what kind of questions are asked, but note not everyone is as exhaustive as they claim to be. If you wish to see some sample questionnaires some matchmakers ask clients, contact me for some samples.
Should You Hire A Matchmaker? Complaints About Matchmakers
Most complaints about matchmakers are around not fulfilling contracts i.e. # of dates, quality of the dates, recurring fees and subscriptions or inability to find dates who want to see them again. In some cases, men are asked about bust, waist sizes where women are not asked about preferences at all.
Matchmakers do not screen users so it’s possible to go on dates with married men as it is a discreet way to meet women without putting their profile out to the masses.
Others lie about their financial means or employment. In one case, a user in California claims to have married a man who already married and made off with half her wealth.
The biggest complaint is that many men on the services lack social skills, looks and are using matchmakers as a way to hookup with others by dangling marriage or long-term relationship possibilities.
Obviously everyone should be patient, ask questions and use good judgment but don’t assume these services are doing background checks or vouching for users personally.
These blind dates seem to be very hit or miss and if you can’t see your date ahead of time or know that their photos are recent, the desire to go on said dates diminishes it.
Is Hiring A Matchmaker Worth It? Why You Should Use A Matchmaker, Is It Worth It To Hire A Matchmaker?
It certainly can be but likely for older guys with money who want to go on a date with a young woman that would not be interested in them otherwise.
Like dating apps, using matchmakers requires patience, self-awareness and realistic expectations.
Just because you pay someone a lot of money doesn’t mean others will find you attractive, desirable. Focusing too much on wealth, career, looks etc. is a sure way to get burned while dating.
The people who use matchmakers often have inflated egos, are narcissistic or treat people like a commodity on ordering apps and less like people. When you can only screen on physical traits, interpersonal traits are often ignored or downplayed.
Most services don’t and can’t value people on their soft skills, personality, ambition, and trustworthiness. Some matchmakers never meet their clients in person! Matchmakers are not miracle workers – you have to work on yourself, appearance, attitude, communication skills and emotional IQ.
I have done some informal matchmaking with clients I have worked with but I only introduce clients to others that I would introduce to friends, family, colleagues or people I know. I would have to vet the people thoroughly before making any such instructions.
Are Dating Apps Worth It? Are Paid Dating Apps Better Than Free Apps?
Online dating is not without its drawbacks. There are many creeps, liars and emotionally unavailable people.
Whether you use a matchmaker, dating app or meet someone at a bar, it’s up to you to use good judgment, learn how to screen people and know how to identify red flags.
Dating apps take time and you need to use the right app, have good photos, know how to write well and be patient in order to have any success on them.
Ivy League Matchmakers, Personal Matchmaking Services Reviews
There are several matchmaking services catering to Ivy League professionals that promise to deliver top-notch matches. I get the appeal for this selectivity, but Ivy League status means nothing as evidence in this NYTimes article that states they are least likely to get married.
Unfortunately, a lot of Ivy League men do not want to date intelligent women who can challenge them or be the alpha in the relationship. As such, a lot of Ivy League men cast a wider net while women with Ivy Leagues pigeon-hole themselves chasing the men with many options.
Are Matchmakers Better Than Dating Apps? Matchmaking vs Online Dating, Are Matchmakers Better Than Dating Sites?
In either situation, you also need self-awareness and realistic expectations. At least with dating apps you don’t need to spend 4 to 6 figures for dates and you can see who your dates are before getting ready.
Not all the apps are the same nor do all apps have the same audiences, intentions or user count. Some cater to shorter guys while others are more popular for people of SE Asian backgrounds while others have more diverse users than just tech bros.
Free Matchmaking Services, Affordable Matchmaking Service
Several matchmaking services offer free services to clients such as passive date arrangements. These are dates primarily with the paying customer in mind and no set number of dates promised.
It’s not a bad way to spread your reach but being a non-paid member means that your best interest in mind is not in focus all the time or at least not before the paid client.
Misleading Photos On Dating Apps vs Matchmaking Services
Some matchmaking services do not allow you to view dates ahead of time and the ones that do, well it’s sometimes hard to gauge looks based on a few photos. With more money, comes a higher increase in chances photos on profiles are edited, retouched or photoshopped.
Knowing how to screen profiles, conduct quick backgrounds checks and verifying current appearance will go a long way to make sure you are not catfished during your dates.
Is It Worth Hiring A Dating Coach? Can A Dating Coach Help Me? Do Dating Coaches Work?
They can be helpful but not all are effective. Many of them are single themselves (ask about their status, dating history). It’s not uncommon for dating apps to make bold, aggressive claims (don’t fall for this. A good dating coach will be brutally honest with you and not overly sell you on services.
What I tell all prospective clients is that my services should be viewed as a partnership. I can only help clients as much as they are willing to listen, take action, be patient and work on themselves.
Dating Coach vs Matchmaker, How Much Do Dating Coaches Cost?
Some high-end matchmakers offer coaching with respect to etiquette, styling, date ideas and what not. These are typically expensive and most people are priced out from such services.
How Much Does A Dating Coach Cost? Some can cost $5-$10k or more. Before investing in either, do your research, ask around. Don’t rely on Trust Pilot reviews, Yelp/Google reviews (especially those with vague comments).
Online Dating Critique, Makeover For Men & Women
Strategy (App Choice + Timing + First Messages), Photo Critique, Bios + Prompts + Photo Captions, Wardrobe Feedback, Grooming Suggestions, Clothing & Hairstyle Recommendations, Body Language, Smiles, Etiquette & More For Men & Women.
-As seen in the NYT, WSJ & More
Professional Matchmaker Reviews, Ghostwriter Reviews, High-End Matchmaking Services, High End Dating Services, Matchmaking Questions
Most matchmakers use Trustpilot for their main review source. I do not trust Trustpilot reviews. Google and Yelp reviews are more in line with actual results but even then make sure there is a substantial number of reviews from people, with photos, full names from each account.
Yelp actually filters reviews for people who are new to the site, don’t have many reviews, lack photos or activity on the site. Read these complaints about their practices here. You won’t look at their reviews the same way again.
Reasons why you shouldn’t hire a matchmaker or ghostwriter. With that said, most success stories are not publicized for privacy reasons as there is still a stigma around using dating apps, matchmakers, etc. Take each review with a grain of salt.
Best Matchmaking Services, Professional Matchmaking Services
There is no clear-cut winner. Some act like concierge services while others act as introduction services. Affordable matchmaking services don’t screen profiles as closely as others while others try to get you to date others outside your preferences and deal-breakers.
Free matchmaking services sometimes exist where in you can register as a free user but are not promised any number of dates nor can you specify clearly deal-breakers (you are there primarily to appease paid clients first).
Online matchmakers scour dating profiles and try to match up clients with those on dating apps already which means you might be set up on a date with someone you previously left-swiped on already.
My best piece of advice is to weigh urgency, priority in life, deal-breakers, location, lifestyle, and level of service. Some people prefer to outsource everything including date ideas and reservations which is rather sad but efficient while others are looking to fulfill their quota of dates at any cost. Choose wisely.
Matchmaker Profile Photos, Matchmaking Services Photos For Profile
For those seeking authentic, warm, personable photos for their matchmaking efforts, contact me today to schedule a photoshoot.
Matchmaker Refunds – How To Get A Refund From A Matchmaker
Many matchmakers will offer a partial or full refund if you make a big stink i.e. Yelp/Google review, BBB complaint, talking to a journalist, writing a blog post that ranks high on SEO.
Tawkify Costs, Tawkify Reviews, Tawkify Lawsuits, Tawkify Alternatives, Pros & Cons of Tawkify, Tawkify Complaints, Tawkify Reddit
My Tawkify Review – https://eddie-hernandez.com/tawkify-reviews/
Tawkify Yelp Reviews – https://www.yelp.com/biz/tawkify-new-york
Tawkify Better Business Bureau Reviews (Tawkify BBB Reviews) – https://www.bbb.org/us/ca/san-francisco/profile/dating-services/tawkify-1116-874156
Tawkify Review Reddit – https://www.reddit.com/r/datingoverthirty/comments/lyj1no/anyone_been_on_a_tawkify_date/
Three Day Rule Cost, Three Day Rule Vs Tawkify, Google Reviews, Three Day Rule Reviews, Three Day Rule Matchmaking Services, Three Day Rule Matchmakers
Three Day Rule Complaints: https://www.bbb.org/us/ca/santa-monica/profile/dating-services/three-day-rule-1216-353909/complaints
Three Day Rule Google Reviews: https://www.google.com/search?q=three+day+rule+los+angeles
Three Day Rule Investors, Three Day Rule Shark Tank, Match.com
Three Day Rule received an investment from Match.com after the show: https://sharktanktales.com/three-day-rule-shark-tank-update/
It’s Just Lunch Reviews, It’s Just Lunch Lawsuit, It’s Just Lunch Costs, Reviews Reddit, It’s Just Lunch Yelp Reviews, Complaints, Horror Stories, It’s Just Lunch Ratings
It’s Just Lunch Reviews By Me – https://eddie-hernandez.com/its-just-lunch-review/
It’s Just Lunch Yelp Reviews San Francisco– https://www.yelp.com/biz/its-just-lunch-san-francisco-2 (It’s Just Lunch San Francisco)
It’s Just Lunch Yelp Reviews Los Angeles – https://www.yelp.com/biz/its-just-lunch-los-angeles
It’s Just Lunch Lawsuit – https://topclassactions.com/lawsuit-settlements/closed-settlements/930710-its-just-lunch-matchmaking-class-action-settlement/ (It’s Just Lunch Class Action Lawsuit)
It’s Just Lunch Refund Story – https://www.nytimes.com/2013/07/28/your-money/in-search-of-romance-but-settling-for-a-refund.html
It’s Just Lunch Google Reviews – https://goo.gl/maps/w6gC4B2YXCWfJSxp6
It’s Just Lunch Review Reddit – https://www.reddit.com/r/OkCupid/comments/7j7y22/has_anyone_tried_its_just_lunch/
It’s Just Lunch New York Times Article – https://www.nytimes.com/2013/07/28/your-money/in-search-of-romance-but-settling-for-a-refund.html
Tawkify vs. It’s Just Lunch;
LGBTQ+ Matchmaking Services, LGBTQ+ Matchmaker Reviews
The number of LGBTQ+ individuals using matchmakers is rather small. Using the guidance and awareness around preferences, deal-breakers, expectations, timing, patience, terms in contract etc should be used carefully.
Other Matchmaking Reviews, Dating Consultancy Reviews, Speed Dating Reviews (Yelp, Google, Reddit, BBB), Best Matchmakers San Francisco, Best Matchmakers Los Angeles, Best Matchmakers NYC, Top-Rated, Dating Coach Reviews, Matchmaking New York City
Ambiance Matchmaking Reviews – Yelp Reviews
Bevy Matchmaking Reviews – Yelp Reviews
Brotherton Holdings – https://www.kansascity.com/news/business/personal-finance/article177052366.html
Capital City Matchmakers Review – Capital City Matchmakers Reviews
Cinqe Matchmaking – Cinque Matchmaking Reviews
East Bay Matchmakers Review: https://sfist.com/2017/05/24/shocker_company_called_silicon_vall/
East Bay Matchmakers Yelp Reviews: https://www.yelp.com/biz/east-bay-matchmakers-alamo
Elite Connections Reviews: Elite Connections Yelp Reviews (Elite Connections International Reviews)
Elite Singles Review: EliteSingles Dating App Review
Evan Marc Katz Reviews: Evan Marc Katz Yelp Reviews
Executive Matchmaker Reviews: Executive Matchmaker Yelp Reviews
Exclusive Matchmaking Reviews: Exclusive Matchmaking Yelp Reviews
Janis Spindel Matchmaking Reviews: Janis Spindel Reviews Yelp
Joshua Pompey Reviews: Joshua Pompey Yelp Reviews
Kelleher International Los Angeles Matchmaking Reviews: Kelleher International Los Angeles Yelp Reviews | https://airmail.news/issues/2022-4-23/its-complicated
Kelleher International Lawsuit: https://nypost.com/2017/08/10/matchmaker-set-me-up-with-married-mentally-unstable-men/
Kelleher International NYC Reviews: Google Reviews – Kelleher International – NYC Office | Yelp Reviews – Kelleher International (Kelleher International Reviews)
Linx Dating Reviews: Linx Dating Yelp Reviews
LookBetterOnline Reviews: Look Better Online BBB Reviews
LookBetter Online Reviews – Look Better Online Yelp Reviews
Love And Matchmaking Reviews – Love And Matchmaking Yelp Reviews
Luma Matchmaking Reviews – Luma Matchmaking Yelp Reviews
Luma Luxury Matchmaking Reviews – Luma Matchmaking Yelp Reviews
Luxury Matchmaking Services Reviews: Luxury Matchmaking Services Yelp Reviews
Master Matchmakers Reviews: Master Matchmakers Yelp Reviews
MyCheekyDate Reviews: Yelp Reviews
Next Evolution Matchmaking Reviews: Next Evolution Matchmaking Reviews
Pacific Coast Matchmaker Reviews: Pacific Coast Matchmakers Yelp Reviews
Personal Dating Assistants Reviews: Never use a service that has an affiliate program
Personal Dating Assistants Reviews, Yelp: https://www.yelp.com/biz/personal-dating-assistants-new-york
Seattle Singles – Seattle Singles Reviews (Yelp Reviews)
Select Date Society Reviews: Select Date Society Yelp Reviews
Selective Search Matchmaking Reviews: Selective Search Matchmaking Yelp Reviews
Silicon Valley Matchmaker Reviews: Silicon Valley Matchmaker Yelp Reviews
Silicon Valley Matchmaker Lawsuit: Small Claims Lawsuit Story (see also West Coast Matchmakers Review and Sonoma Matchmakers review)
Silicon Valley Matchmaker: Company Called ‘Silicon Valley Matchmaker’ Appears To Be A Pricey Scam
Smart Dating Academy Reviews: Smart Dating Academy Yelp Reviews
Sonoma Matchmaker Yelp Reviews: Sonoma Matchmakers Reviews
SpeedSanFran Dating Reviews: Yelp Reviews
Vida Select BBB Complaints, Refunds: Vida Select BBB Reviews
Vida / Virtual Dating Assistants Review, Vida Select Reviews: Vida Select Review
West Coast Matchmakers Yelp Reviews: West Coast Matchmaker Reviews
*For more candid reviews/feedback on the above services, contact me directly. Avoid places without any or many reviews online.* These are usually spam farms that change their names after a few bad reviews.
Is A Matchmaker Worth The Money? Using A Personal Matchmaker, Dating Matchmaker, Dating Agency For Professionals, Matchmaking Services For Professionals
Matchmaker San Francisco, Matchmaking Services San Francisco, Matchmaker LA, Matchmaker NYC, Matchmaker Chicago, New York City Matchmaker, SF Matchmaker, Executive Matchmaking Services
Dating Coach Services - Men & Women
First date ideas, wardrobe styling, places to meet singles, where to sit at bars & restaurants, body language, vocal intonation, eye contact, conversation skills, how to be more approachable, conversation starters, mock dates, grooming, hygiene, hair, wardrobe, style, lifestyle choices, uncovering blindspots, reducing biases and more. Clients from NYC, LA, Chicago, Washington DC, San Francisco, Boston, Austin, Seattle, London, Sydney, Melbourne & beyond.
-As seen in the NYT, WSJ & More
ADDITIONAL READING RELATED TO MATCHMAKING SERVICES VS. ONLINE DATING APPS, DATING MATCHMAKING SERVICES, HOW TO FIND A MATCHMAKER, WHY USE A MATCHMAKER, MATCHMAKER FOR HIRE REVIEWS
Should You Get Professional Dating Photos? https://eddie-hernandez.com/online-dating-portrait-photography/
Best Dating Sites For Educated Professionals, Intellectuals – https://eddie-hernandez.com/dating-sites-for-professionals-intellectuals-educated-people/
How To Write A Dating Profile: https://eddie-hernandez.com/how-to-write-an-online-dating-profile/
Why You Shouldn’t Outsource Your Dating Life: https://eddie-hernandez.com/why-you-should-not-outsource-your-dating-life/
The League Dating App Review: https://eddie-hernandez.com/the-league-dating-app-review/
Best Hinge Prompts: https://eddie-hernandez.com/best-hinge-questions/
Bumble Bio Examples: https://eddie-hernandez.com/a-list-of-best-bumble-bio-examples/
Are Paid Dating Apps Worth It: https://eddie-hernandez.com/dating-app-premium-features/
Which Dating Site Is Best For Serious Relationships: https://eddie-hernandez.com/best-dating-apps/
Biggest Mistakes Women Make On Dating Sites: https://eddie-hernandez.com/biggest-mistakes-women-make-on-dating-sites/
What Do Your Dating Profile Photos Signal? https://eddie-hernandez.com/what-do-your-dating-profile-photos-signal/
Online Dating Resource Guide: Studies, Research, Books, Blogs, Stats, Safety & More
Dating Apps For Doctors – What Dating Apps Do Doctors Use, What Is It Like Dating A Doctor?
San Francisco Matchmakers, NYC Matchmakers, New York City Matchmakers, Silicon Valley Matchmakers, Los Angeles Matchmakers, LA Matchmakers, Chicago Matchmakers, Bay Area Matchmakers, New York Matchmakers, Professional Matchmaker New York, Professional Matchmaker Chicago
About Eddie Hernandez
Eddie Hernandez is a dating consultant for men & women and a professional photographer based in San Francisco, servicing clients in NYC, LA, Chicago, and beyond as seen in the NYT, WSJ, SFGate, ABC7News & more.
Previously an analytics professional and user of dating apps himself, he possesses unique insight into the inner workings of dating apps and user behavior. He provides guidance around app choice, bio optimization, messaging techniques, wardrobe advice, image consulting, date planning, screening profiles, ID'ing red flags, and offline techniques for meeting people organically.
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