Personal Stylist San Francisco & Fashion Stylist Bay Area Laurie Harden: Men’s & Women’s Modern Wardrobe Stylist, San Francisco Style Consultant


Having lived in San Francisco, Los Angeles and New York as well as being an avid follower of the late Bill Cunningham, I have grown an eye for fashion and am always looking for inspiration and guidance that I can share with clients as they prepare for their photoshoots. Fashion is not just about looking good but also feeling good.

Whether it’s preparing for a Linkedin headshot, planning for personal branding images, creating professional portraits for business use or overhauling one’s wardrobe as they embark on a makeover for entering the dating world, first impressions are everything.

How one smiles and poses is just as important as how one dresses. Proper fit, a style that reflects a lifestyle and details that catch eyes go a long way to creating a memorable, lasting impression upon others.


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The Bay Area is synonymous for basic, dull fashion sense. T-shirt and jeans, company schwag, vests, flip-flops and gloomy colors will drown one’s personality and individuality resulting in boring, low-energy impressions.

Adding some pop in color, utilizing simple colors with edgy cuts or incorporating understated yet purposeful accessories can be just the touch one needs to create a strong personal brand.


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Stiff looks, boxy cuts, unflattering color tones, uncoordinated outfits and monotonous arrangements make it hard to catch people’s eyes.

In cities like San Francisco, one may never know who they will meet any given day – a new employer, a new business partner or your next date. Luck is when opportunity meets preparedness – get prepared!

Dating Coach Services - Men & Women

First date ideas, wardrobe styling, places to meet singles, body language, vocal intonation, eye contact, conversation skills, how to be more approachable, grooming, hygiene, wardrobe, style, hobbies, lifestyle choices, reducing biases, weeding out time-wasters and more. Let's chat!

-As seen in the NYT, Bumble & More-

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What struck me when working with Laurie is that she gets it. Her ability to balance modern looks with a sense or approachability, add understated flair to elevate everyday looks, inject color and boldness effortlessly and find the right amount of edginess without losing professionalism nor authenticity is what separates Laurie from other stylists I have observed near and far.

Her looks are not pretentious, they are not obnoxiously loud nor do they don’t scream for attention. They are understated, purposeful, polished, and approachable. She has a keen eye for style and sees beyond what their clients can in themselves to really open up their eyes to new possibilities that were never conceivable.


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Her approach to creating custom looks for her clients guarantees that your updated look will be a reflection of you. No two people, bodies, personalities and energy levels are the same – neither should one’s wardrobe. Laurie’s ability to see what her clients have a hard time seeing of themselves open’s up flattering, personable and sharp looks.

She examines lifestyles, identifies the outlets in which one wants to elevate their looks balancing practical needs and aspirational looks. New wardrobe with seemless transitions from work to play and everything in between will change the way people observe and interact with you.

If you are tired of looks that feel uncomfortable or unsure what would complement your body, lifestyle or personality get in touch with Laurie today for a consultation.

Laurie Harden – 

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For those seeking help with outfits, styling for dating profiles, personal branding photos, let’s talk. I often help clients prepare for their photoshoots as I have a vested interest in how the photos turn out.

My Image Consulting Services For Men, Women

Pinterest Style Guide For Men  |  Pinterest Style Guide For Women

About Eddie Hernandez

Eddie is an image consultant based in San Francisco (clients in NYC, LA, Chicago and beyond). He started off as a professional photographer for business, creative, personal branding, and dating profiles. He soon realized that to get the most out of his clients’ images, they needed help with their wardrobe and fashion sense. 

Clients include VC’s, CEO’s, Founders, Attorneys, Tech, Non-Profits, Medical Professionals, Coaches, Engineers, Government Employees and Creative Professionals from companies like Google, Apple, Meta & more.

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