Male / Female Southern California Gender Ratios: Los Angeles, Newport Beach, DTLA, Santa Monica, Thousand Oaks

Match.com is one of the early pioneers of the online dating industry. With a straightforward approach to creating detailed profile, browsing matches and messaging individuals directly it quickly became a popular destination for singles looking for love online.

Over the years, other entrants came on the scene changing the way singles approached dating apps. Syncing data from Facebook, uploading photos directly from your phone and quickly swiping on profiles made it popular among folks looking for something different.

As such the demographics of Match.com started to change to reflect a migration of users to other apps as well as attracting those looking to elaborate more about their personality, those looking for something more serious than the implied hook-up and casual fling of Tinder as well as those not eager to go all in on mobile only dating sites. 

Back in October 2018 I took a look at the profiles listed on the site across the greater Los Angeles region to see what the demographics looked like for those new to the platform or curious to understand their competition or lack thereof. Below is a graphical representation of genders and ages.

(For advice on improving your Match.com profile, check out this previous post).

 

Looking at the demographics of the LA area on Match.com, it’s easy to see that many young guys gravitate to dating apps earlier than their female counterparts. Men are competing for a smaller pool of women in these markets and a lack of matches, replies or even profile views can lead to frustration, depression, or drastic efforts to get the attention from women. Layer on top of this the fact that Match.com is one of the few dating sites that requires people to pay for subscriptions to message others, frustration can kick in leaving many to wonder if their advances were rejected or if they were ever read at all.

— To see how this compares to the San Francisco Bay Area, click here. —

Given that the Tinder’s of the world are viewed as more superficial and photo visual, Match offers a more holistic approach to marketing oneself. This is a big selling point for a number of introverted men who are a bit shy, a bit quirky and lack captivating photos.  

However, as you browse older groups of folks, the gender ratios across many areas begins to level out closers to a 1:1 ratio of men to women. There are several possible explanations here but I have a few guesses as to why:

  1. Men are more likely to start using dating sites at an early age than women.
  2. Women are more likely to start using dating sites later on in life after a life event, desire to start a family or disinterest in using hookup sites like Tinder.
  3. Men after years of frustration of and rejection from using Match.com abandon it in favor of free apps like Tinder that cater to more casual encounters and don’t reveal preferences like age like Tinder .
  4. The number of technology and startup jobs that attract more men than women right out of college (selection bias).
  5. App culture of where people are exposed to making every aspect of their lives (ordering clothes, cabs, food etc.) easier through their phone.

Dating apps (in my opinion) are meant to serve as a supplemental way to meet people outside your normal day to day routine – it is not meant to be a crutch nor the only way for you to meet others. They are also meant to introduce you to others, you should not expect that profiles are verified, people are telling the truth nor are single and physically and mentally available. Unfortunately the demographics of Match.com has led to scammers to prey on lonely folks searching for love on the site. Use precaution when chatting with or meeting people from online dating – read this safety guide for help.

—If you are new to online dating, check out this FAQ guide before you start swiping away.—

Online dating is a misnomer – you don’t date online. Dating apps are merely an introduction – you meet online and date offline. Having realistic expectations (preferences, deal-breakers), working on yourself (physically, mentally, socially) as well as putting in a genuine effort through your appearance, photos and app choice will go a long way to improving your chances at success online and offline.

***Limited availability 10/17-18 for an online dating photoshoot in DTLA, contact me today!***

For additional tips about dating apps, profile photos, bios, prompts, check out my blog.