Employee Headshots + Business Headshots, Office Corporate Branding Photos, Company Culture, About Us, Team Photos & Team-Building Events, Company Website Photos
Most companies spend a tremendous amount of time hiring agencies, luring coveted marketing executives and developing a presence offline and online in an effort to communicate their brand to their customers, business partners, potential investors, press releases and job candidates.
These attempts are great at differentiating your company from others but there is one channel that is often ignored by companies and that is company headshots. The importance of professional headshots for your team cannot be overlooked.
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Most companies opt to capture headshots of their executives or senior leadership only while ignoring employees. Other companies may opt for headshots of their entire company but those photos are often regulated to ID badges and internal directories only.
The main reason for this is that companies often hire corporate headshot photographers who blast through headshots quickly and at a discount thus resulting in unflattering photos. This approach is a waste of money in my opinion.
Why Are Headshots Important For Business? Benefits Of Professional Headshots On Your Website
Individual profiles are an extension of your brand and sad, tired, or lethargic profiles can hurt in your recruitment efforts, brand perception and brand awareness.
Ideally the photos you take of employees will be displayed publicly on LinkedIn, conferences, speaking engagements and more – these images help to bring a human element to often faceless companies.
Company Headshot Examples, Team Headshot Examples
Benefits Of Professional Headshots, Importance Of Employee Photos For Recruiting, Diversity
To get those inviting, approachable and professional photos, you need to hire a photographer that will takes into consideration individual stakeholders – your employees!
There is more information about companies available than ever before. LinkedIn provides public individual profiles as well as first impressions for job-seekers. It’s almost certain someone will look for a LinkedIn connection on Linkedin when researching jobs.
Do you really want someone who looks miserable or unprofessional representing your company? Do you really want to signal that your start-up has no funds to provide a small investment in their employees?
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Individual headshots can not only be expensive but hard to schedule during the busy work week. Hiring a photographer to come on site, assist with headshots and capture your brand optimizes for costs, time as well as brand consistency and professionalism.
Most people hire a photographer last minute based on an unexpected timely deadline. Remove that frustration for employees seeking current headshots and hire a professional photographer today.
Photos can add an approachable and professional side to your company through LinkedIn profiles, About Us sections, speaking engagements, press releases and conferences. Learn more about capturing photos for your company culture here: https://eddie-hernandez.com/company-culture/
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Take photos on neutral backgrounds (ideally similar tone) and make sure there are instructions around lighting, posing, framing and device used. Colors can be edited with a good graphic designer but blurry photos or bad lighting is a pain if not impossible to edit.
You can also plan headshots around company on-site visits. If no plans are imminent, you can purchase a large white board/paper this is matte (not glossy) and ideally 3 x 5 feet so the subject can pose in front of it. For more details, tips – contact me for a consultation.
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Pricing can vary based on location, hassle, coordination, location, elements, outfit changes, number of employees, efficiency / time in between employees, split days, editing and more. Rates can be anywhere from $75/pp in rural areas upwards of $500-$1000/pp depending on what is needed, required.
Some photographers are more experience with others which can save you from paying for headshots twice (paying someone else to re-do them) or while other photographers are better at people skills and can make anyone feel relaxed, comfortable and confident. Too many photographers are too technical and lack people skills.
Some photographers spend lots of time photoshopping images which takes time and make images feel stiff, posed and un-natural. Some photographers (like me) focus on more natural, approachable photos without the photoshopping. Read more here.
About Eddie Hernandez
Eddie Hernandez is an image consultant based in San Francisco, servicing clients in New York City, Los Angeles, Chicago and beyond. He started off a professional photographer for business, creative, personal branding and dating profiles and quickly realized that in order to get the most out of his clients' images, they needed help with their wardrobe and fashion sense.
His clients include VC firms, CEO's, Founders, Attorneys, Tech, Non-Profits, Medical Professionals, Coaches, Engineers, Government Employees and Creative Professionals from companies like Google, Apple, Salesforce, Linkedin, Adobe, Facebook, Instagram, Yelp & more with clients coming from all over the world to work with him.
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Users with profile photos receive up to 21 times profile views than those without photos.
Professional Headshot Examples
What To Wear For Professional Headshots, What To Wear For Company Headshots
Headshot Tips: Smiles, Posing, Makeup, Hairstyle, Lipstick, Colors & More
Corporate Headshot Examples, Tips
About Eddie Hernandez
His photography style balances approachability and professionalism while focusing on personality by consulting on wardrobes, appearance, location scouting and what the client wants to signal, attract. His photos are natural, organic and free from artificial filters and photoshopping seen with other photographers.
When It comes to dating, his focus is on relationship-minded men and women while addressing lifestyle choices, appearance, hobbies, wardrobe, hygiene, communication skills, dating app profiles, blind spots, messaging, date ideas, confidence, location, etiquette & more. As seen in the NYT, WSJ & More.
Clients include VC's, CEO's, Attorneys, Tech, Non-Profits, Medical Professionals, Coaches, Engineers, Therapists, Government Officials, Shy Men, & Women, Actors, Models, Solopreneurs, Small Business Owners, Creative Professionals from Google, Apple, Salesforce, Linkedin, Facebook, Instagram, Tesla & more.
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