San Francisco Bay Area photographer specializing in natural light, modern photos and casual lifestyle portraits for website, social media, lifestyle, artistic, portfolio, beauty headshots, modeling digitals, aesthetic profile pictures for Instagram, storyboard images for Pinterest, personal branding profiles or photos just to treat yourself.

With an eye for fashion, style and unmatched knowledge for location scouting, I love creating unique, awesome photos that capture personality and flair.

Photo credits include NYTimes, Vogue, NPR, BBC, Food & Wine, Saveur, Eater, Time, Lonely Planet & More.

San Francisco Lifestyle Photographer: Creative, Wellness, Business & Lifestyle Headshots

Whether you are looking for a creative, organic, relaxed lifestyle image for your social media or fashion blog, yoga classes, artistic actor/actress head shots for your agency portfolio or comp card, creator content, casual model for the day or a customized backdrop for your personality, let’s talk! I love capturing beautiful, unique editorial and environmental portraits for clients with a custom approach.

I highlight strengths and capture individuality in people in a flattering, unique environments with a focus on color + environment for the photoshoot. Location scouting in the San Francisco Bay Area (San Francisco, Marin County and Oakland) and creative direction is my specialty.

I shoot outdoors, client places of business and public spaces with natural light for the photo session. Whether you are male or female, long hair or short hair, updating your photos or getting your first set of professional images, let’s talk! Samples below.

Check out this lifestyle and branding shoot with San Francisco stylist Laurie Harden and yoga, fitness & wellness photography examples here.

Lifestyle Photoshoot, Lifestyle Picture Ideas, San Francisco Fashion & Beauty Photography | Bay Area Lifestyle Photographer San Francisco

Berkeley, Oakland, Marin County, Silicon Valley Lifestyle Photographer, Yoga Photographer, Model For A Day Photographer Professional Photoshoots, Bay Area Fashion Photographer

For additional acting headshots, view this gallery.

For more personal branding headshots and images, click here.

For more business headshots and professional headshot examples, click here.

For more creative headshot examples, click here.

For corporate headshots

For outdoor headshot photos

For Mens’ Professional Business Headshots

For Women’s Professional Business Headshots

Lifestyle Portrait Photography, Creative Portrait Photography, Lifestyle Headshots | San Francisco

I love working with clients to create custom images. If you have an outdoor location, outfit, environment, background, Instagram photoshoot ideas or other inspiration in mind, please let me know!

I partner with clients to capture photos that complement industry, fashion attire, branding, colors, skin tone and hair. The above is just a small sample of images I have captured, more available on my Yelp page or by request. I shoot landscape, portrait and square orientations based on your photo outlets.

Whether you are looking for acting head shots, birthday photo shoot, cool profile pics, couples photoshoot, beauty portraits, fun portraits, casual headshots, glamour headshots, street fashion images, modeling photos for your portfolio, creative portrait for your business and branding, content for your website and social media profiles – let’s talk.

Available for hire for models, dancers, artists, actors, actresses, fitness, yoga instructors, Pilates teachers, wellness professionals, life coaches, mental health professionals, singers, designers, athletes, instructors, performers, coaches, chefs, musicians, authors and more.


Social Media Photography Package, Modeling Photography, Lifestyle Branding Photography

If you are seeking to build content for your social media feed including photos of you, place of business, or other messaging, I specialize in content that is versatile for various outlets, copy space as well as aesthetics and branding consistency.

Contact me today for your creative headshot session, couples photo shoot or lifestyle photoshoot:

Should You Photoshop Or Edit Modeling Digitals And Portraits?

It will depend on your photographer and agency. There are several photographers out there that overly embellish and filter photos to make subjects too artificial and fake which many top agencies hate. There is nothing worse than attending an audition only to be sent home immediately because your photographer altered your appearance beyond recognition.

You might like these overly soften, airy portraits but often these types of photos are useless by agencies and talent reps as they misrepresent your real life appearance. My approach is to focus on natural, organic photos in flattering light vs. using excessive studio lighting and butchering photos in post-processing.

Treat Yo’ Self Photography Package, Personal Photoshoot – Marin County Lifestyle Photographer, Lifestyle Photographer Bay Area, Lifestyle Photographer SF

Treat Yo’ Self! Sometimes you don’t have a specific occasion but want to treat yourself to photos of yourself. In this service, I will guide you on clothing to wear, how to shop for items that complement your look, lifestyle, complexion and what makes you look good, take you around the city to some of my favorite places for views, drinks or places that most people never get to experience.

Every package is completely customized just for you and your preferences whether it’s indulging in the best craft beer, oysters, champagne, fried chicken, coffee, hiking, views, architecture, street art, neighborhood tours, dim sum or pastries. If you are in a funk, experienced a recent break-up, looking for man-about-town photos or just need a day to treat yourself, I am your guy.

I started this package because people wanted to hire me without an agenda i.e. job-search, branding, dating photos etc. My style and approach is relaxed yet focused. I often get hired for more personal, individual photos after people hire me for other purposes after these realize how easy-going, fun and knowledgeable I am about views, food, drinks, hikes etc. #treatyoself


SF Lifestyle Photographer, San Francisco Lifestyle Photography, Lifestyle Photography Bay Area – Coaches, Real Estate, Health, Wellness, Realtors, Small Business & Fashion Photography

About Eddie Hernandez

Eddie Hernandez is a professional photographer based in San Francisco, servicing clients in New York City, Los Angeles, Chicago. His specialty is approachable, professional photos and focuses on outdoor headshots, branding photos, lifestyle images and those seeking something custom rather than a boring, stiff studio headshot.

His locations scouting is second to none. He factors outfits, hairstyles, hair colors, skin tones, industries, inspiration and availability to customize photos for LinkedIn, branding efforts, press releases, company websites, speaking conferences and personal websites.

His clients include VC firms, CEO's, Founders, Attorneys, Tech, Non-Profits, Medical Professionals, Coaches, Engineers, Government Employees and Creative Professionals from companies like Google, Apple, Salesforce, Linkedin, Facebook, Instagram, Yelp & more.

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