San Francisco Bay Area Online Dating Coach, Image Consultant

San Francisco Bay Area Dating Coach, Image Consultant For Men & Women: Strategy, Appearance, Wardrobe, Flirting, Mock Dates, Styling, Screening Profiles, Readying People & Offline Help

Whether you are newly single, new to the city or have struggled to meet people organically out and about or through dating apps, I help individuals who are looking to meet more, quality folks organically with an exhaustive makeover of their online dating profiles and their offline approaches (think of me as a digital version of Hitch). Read about me in the NYTimes, Wall Street Journal & more.


“Refreshingly honest, personalized & actionable advice to navigate the dating waters…”


San Francisco Bay Area Dating Coach, Consultant For Women, Men

Most people know me for my photography in providing natural, candid photos for dating app profiles but my offerings are more holistic than that. As a data geek, I approach dating like trying to optimize a funnel (likes, matches, dates, & quality dates) but with a human element, appreciation for subjectivity with dating apps and a customized approach to each client’s needs.

I look to see where your biggest opportunities are going forward but also help you understand reasoning and rationale around areas where you struggle. Everything from body language, wardrobe, routines, hangouts, hairstyle, grooming habits, facial expressions, hobbies, interests, offline efforts, screening profiles, reading people, first impressions, date ideas & more.


Google Business Review, Testimonial

Google Business Review, Testimonial, Online Dating Profile Review Service

Dating Coach, Profile Testimonial

Dating Coach, Profile Testimonial


Here in the San Francisco Bay Area and Silicon Valley, many people rely on dating apps as their main and some time only method for meeting singles. My approach to getting the most out of photos, profiles, captions, prompts, bios, facial expressions, poses, dating app choices has led to a demand of my services from women and men near and far.

I take a step back and examine entire aspects of your life to see where you can benefit the most in your dating life whether it’s hiring a matchmaker, improving your profile on dating apps, making yourself more approachable offline or evaluating your decision-making process with respect to prioritizing dating and analyzing people. For those that are remote and are unable to come to me or don’t live in the areas on my travel itinerary, I offer virtual dating profile critiques.

Below is a rough framework from which I evaluate you as an individual and develop a strategy to refine strengths and work on weaknesses.


Appearance: First Impressions, Posture, Facial Expressions, Facial Hair

I will use our in-person meetings to analyze vocal pitch, eye contact, posture, grooming habits, facial expressions and first impressions. Whether sitting at a bar stool, booth, chair or standing, I will provide feedback on favorable hairstyles, grooming habits, seated and standing positions and general first impressions with eye contact, greetings and more.


Wardrobe: Styling, Outfits, Accessories, Colors, Fit, Grooming

In this offering, I will analyze your current wardrobe to suggest colors that stand out while complementing your skin tone, offer suggestion on where to shop based on lifestyle and budget, offer ways to use accessories to help you stand out and get noticed.

Men’s Styling Guide  |  Women’s Styling Guide


Online Dating Apps: App Choice, Photos, Bios, Conversation Starters

Based on your demographics including age, gender, orientation, location and other items, I will recommend the top 2-3 apps to use along with suggestions for photos, prompts/bios, conversation starters, best practices for timing on messaging and more.

For in-person consultations, I will take your photos to complement and add to your existing set of photos for particular dating apps (4-6 unique photos of yourself are recommended on most apps).


Offline Approach: Curated List of Events, Bars, Restaurants, Cafés, Museums, Classes, Date Ideas

Based on your location, age, and lifestyle I will work with you to identify opportunities to meet people based on one-off, seasonal and recurring events, classes and activities. Whether you are an outdoorsy person, new to the city, an introvert, think you already know all the best bars, cafés, live music venues and restaurants, I will provide my list of places I have researched, visited and continually curate for over 1o years living here in San Francisco.

These suggestions will be great ideas for solo exploration, activities with a friend, or meeting new people like yourself who have yet to develop a strong social circle.


Offline Strategy: Body Language, Conversation Starters, Where To Sit & Stand, Date Ideas, How To Get Guys To Approach You 

Understanding where to sit and stand at bars and cafés is something you will never go back to ignoring after meeting with me. Finding subtle but specific open-ended questions and comments to initiate a conversation is a skill I will help you craft if you are nervous or shy about boldly walking up to a stranger.

I will provide a list of publications, blogs, social media accounts etc. to read and follow to stay up to speed with your area and also provide content to help you hold conversations more easily.

If you have anxiety around planning dates, this is for you. Dates involve research, planning, familiarity with areas and operations as well as logistical aspects of timing, hours of operations, lighting, noise, seating arrangements and more.


Decision-Making Process: Questions To Ask, Reading People Online and Offline, Red Flags

For those that always date the wrong person, have trouble reading red flags or continually fall for the same type, I will go over your decision-making process to help you be more selective, ask better questions, identify dates and opportunities to really learn about a person in more detail than your casual, superficial dates.

Knowing how to avoid, abrupt defensive language like ‘What are you looking for’, ‘How long have you been on this dating apps’, ‘Have you been in any long-term relationships’ and how to ask these in a more casual, indirect yet definitive manner.


Silicon Valley Dating Coach, Bay Area Dating Consultant For Men, Women

I have worked with individuals from all walks of life: male and female, early 20s to early 60s, straight, gay, bi-sexual, pansexual, open relationships, introverts, recently divorced, never dated to those who continuously date the wrong people. My focus is to get people to feel comfortable and confident in their own skin, identify new interests and passions, learn how to interpret people and their intentions and help you meet more quality people in your life through personal growth and development.

I am not a ghostwriter. I am not a matchmaker. I am not a portrait photographer. What I am is someone who specializes in getting the most people and helping them navigate the dating world much more comfortably and confidently. I know what it’s like to date in San Francisco, I used apps, I met people offline, I consider myself an introvert who enjoys going out and socializing in small groups, social settings and one on one situations. 

People open up to me all the time at bars, parties, photoshoots and more in a matter of minutes. I was contacted by to be a Match Dating Coach but declined to maintain independent in my recommendations, including using different apps.

As seen in the NYTimes, Wall Street Journal, San Francisco Chronicle, Women’s Health Magazine and more… 


How To Find A Dating Coach

Finding a dating coach can be tough. There are different approach, philosophies and techniques. Some are more rigid in structure while others are more practical and customized in their style. Many coaches are more optimistic and grounded in stats and beliefs, whereas someone like me is more situational, more focused on specific cases and doesn’t like to generalize but rather give options. Nothing is black and white and nothing is 100%. There are always exceptions to the rules and no decisions are ever best for everyone. That is why my style is not for everyone, particularly those that want to follow a blueprint, step by step guide.



Send me a note through the contact page on my website. Please specify what you have done in your life, where you think you struggle and how I think I can help and I will get back to you if there is a mutual fit. 

I work with folks of good moral character and I use an extensive background check process to make sure are able to improve the dating pool beyond yourself. I typically accept less than half of people who contact me as I focus on those who are honest and sincere with their intentions AND willing to put in the work and view this as a partnership rather than an outsourcing effort.

All my offerings are customized based around where I think I can help you the most. I don’t offer cookie cutter modules, rigid step by step programs nor do I want to waste my time or yours with services that don’t make sense for you.

Consultation is done over video (Google Hangouts) or in person. To expedite the process I will ask for details to help me get a sense of who you are: photos (appearance, wardrobe), screenshots (dating profiles), efforts (app choices, strategy) and interests (hobbies, classes, travel). The initial consultation will take a look at demographics, lifestyle, energy levels, vocal tones and eye contact.

Cost for personal 1 on 1 consultation are $250 for the first hour session upon successful application.

For online dating profile help, check out my dating profile critique here.

Be sure to check out my blog with tips to improve your dating life (offline and online). 

Dating Profile Consultant: Hinge, Bumble, The League, OkCupid,, Coffee Meets Bagel

Additional Reading – San Francisco Dating Coach For Men, Women; Offline & Online

Online Dating Frequently Asked Questions

How To Be Successful In Online Dating

Online Dating Resource Guide (podcasts, research, studies, surveys and more)

How To Be More Photogenic

Common Mistakes Guys Make On Dating Apps

Biggest Mistakes Women Make On Dating Sites

Is Online Dating Worth It?


Online Dating Coach For Men, Online Dating Coach For Women, Online Dating Image Consultant


About Eddie Hernandez

Eddie Hernandez is a dating consultant & professional photographer based in San Francisco, servicing clients in New York City, Los Angeles, Chicago and beyond as featured in the NYTimes, SFGate, ABC7News, East Bay Express, Salon; contributor to Good Men Project, Plenty Of Fish and Meddle.

In addition to photos, he provides guidance around app choice, bio optimization, messaging techniques, wardrobe advice, date planning, screening profiles, ID'ing red flags, offline techniques for meeting people organically, naturally. 

Dating App FAQ's  |  Online Dating Resource Guide  |  How To Be Successful With Dating Apps

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