Dating Services For Men & Women, San Francisco Bay Area
Photos, Offline Coaching, Profile Critiques, Wardrobe Help, Lifestyle Consulting
Featured in the NYT, Women’s Health Magazine, WSJ, AskMen, SFGATE, ABC7News, Bumble and more. Read Testimonials here.
Clients typically come from large cities mostly from the U.S. (NYC, LA, SF, San Jose, Chicago, Austin, Seattle, Denver, Portland, Boston, Philadelphia, Washington DC) but also overseas (London, Sydney, Melbourne, Stockholm and beyond), men & women from ages 22-70.
If you are looking for someone who oversells themselves, boasts the number of dates they have gone or relies on their looks/charm to sell their services, you should stop reading and look elsewhere.
Friends and family can be biased and unwilling to be brutally honest with you. They have context that strangers don’t. I highlight blind spots, unearth biases, find ways to help you meet people organically and help you become more comfortable in your own skin.
I have worked with a variety of individuals over the last 10 years, locally and internationally, men and women, gay, straight and bisexual including:
- Nurses, doctors, therapists, teachers, VC’s, founders, tech execs, engineers
- Single parents, widows & divorcees; those new in town, new to dating, few friends
- Women who struggle with getting approached by men they seek, culling through endless likes on apps and screening time-wasters
- Men who struggle with hygiene, lifestyle choices, social skills, date ideas, messaging, hobbies, wardrobe
- Those who have hired other photographers, coaches, consultants, matchmakers with no success
Contact me today to learn more.

Dating Coach For Successful, Educated Women
My focus is working with women who are highly educated, those that are working professionals, executives and accomplished career women. The skills needed to save for a home, get into B-School or Law School, get a fancy job or get that promotion are not the same as those needed to succeed with dating.
Whether it’s on dating apps or fine-tuning organic ways to be more visible offline and surround yourself with more quality men, we will assess what you have done thus far, highlight blind spots, isolate areas for improvement and make sure you are signaling the appropriate things about yourself.
More info here.
Dating Coach For Men, Introverts, & Engineers
Having worked most of my adult life with engineers and tech geeks as an analytics and strategy nerd myself, I will do a deep dive into your life to assess hobbies, interests, eye contact, body posture, grooming, hygiene, manners, communication skills as well as vocal intonation, improvising small talk.
Dating is just not about knowing how to dress, what to say but more so how you carry yourself, what makes you different and your ability to sell yourself.
Being successful, tall and in-shape means nothing if your attitude is terrible, you ignore deal-breakers, use pick-up lines or lack social skills. If you are short, person of color, a bit quirky or nerdy, this is for you.
More info here.


Dating Profile Review Service, Critiques
Doing well on dating apps is more than just uploading a few photos and writing a few words. There is lots of self-sabotage on dating apps when it comes to swiping etiquette, app choice, paying for premium services, photo choice, photo order, prompts, bios, captions, liking vs commenting and timing.
We will go over pros and cons of each app, assess which one is best based off gender, lifestyle choices, privacy, demographics and timing.
The goal of these sessions is not necessarily to get more likes or matches, but rather obtain better quality matches, even if it means being more selective and receiving fewer matches. Efficiency will be emphasized to screen out time wasters and incompatible people.
More info here.
Offline, In Person Dating Consultant
Whether it’s analyzing live dates from a distance, helping you to understand where to sit, what to order, how to position yourself, and how to make subtle gestures to get noticed and have men talk to you, my in the field sessions will open up your dating options beyond just apps.
My focus will be on where to go, how to optimize first impressions, how to use better judgment, how to cut off time wasters, how to engage in conversations and how to attract people in public more easily, effectively.
Contact me today to learn more.


Men’s Image Consultant, Styling Services For Women
These sessions will assess your demographics, what you want to convey, what you want to attract all while factoring things like budget, personality, body-types, skin tone, lifestyle, routines, industry, work functions, hobbies, interests, appearance, grooming, hygiene, posture, body language and social life.
Sessions can do done virtually or in-person and may involve shopping but will help you become a better shopper by helping you take better notes, how to anticipate sales, where to shop, how to save time online and how to stand out from others.
More info here.
Candid, Natural Online Photos For Bumble, Hinge
If you hate taking photos, need new photos or often say you look better in person or on dates, this is for you.
Dating profile photos are more organic, candid and imperfect. While other photographers use generic backgrounds, staged setups and blurred backgrounds that are obviously professional, I take a more natural approach like a friend took photos (but one who knows what he is doing).
Sessions are taking in public spaces that don’t draw attention to you or me whether they are bars, hiking trails, lookouts, cafés, restaurants, social events, concerts or photos taken at home and common spaces of residences.
More info here.

Online Dating Coach For Men, Women
Anyone who has used apps knows that a great profile will get you noticed but there is a lot more work that is needed to do well on apps. Everything from app choice, swiping strategy, liking vs commenting, response time, screening profiles, reading people, planning dates is needed to do convert matches to dates. If you have too many matches, are overwhelmed, have matches that don’t turn into dates, this is for you.
If you are not getting enough matches, getting unmatched quickly, get often ghosted, fail to secure second dates, or continually attract liars and time-wasters, this is for you.
About Eddie Hernandez
Eddie is a dating coach for men & women, as seen in the NYT & Bumble). He helps w/ profiles, photos, wardrobe, messaging, date ideas, etiquette, lifestyle choices, hobbies, social skills, screening time-wasters & meeting people offline.