Corporate Headshot Day: Why Your Company Needs Employee Headshots

Employee Headshots, Business Portraits, Office Corporate Branding Photos, Company Culture, About Us, Team Photos & Team-Building Events, Website Photos

Most companies spend a tremendous amount of time hiring agencies, luring coveted marketing executives and developing a presence offline and online in an effort to communicate their brand to their customers, business partners, potential investors, press releases and job candidates.

These attempts are great at differentiating your company from others but there is one channel that is often ignored by companies and that is company headshots. The importance of professional headshots for your team cannot be overlooked.

Related read: Company Culture Photos  |  Corporate Headshot Tips, Examples

About Us Company Profile, Company Headshots, Employee Portraits, Staff Photos

Most companies only capture headshots of their executives or senior leadership while ignoring employees. Other companies may opt for headshots of their entire company but those photos are often regulated to ID badges and internal directories only.

The main reason for this is that companies often hire corporate headshot photographers who blast through headshots quickly and at a discount thus resulting in unflattering photos. This approach is a waste of money in my opinion.

Why Are Employee Headshots Important For Business? Benefits Of Professional Headshots

Individual profiles are an extension of your brand and sad, tired, or lethargic profiles can hurt in your recruitment efforts, brand perception and  brand awareness.

Ideally the photos you take of employees will be displayed publicly on LinkedIn, conferences, speaking engagements and more – these images help to bring a human element to often faceless companies.

Related reading: How To Take A Headshot  |  Men’s Headshot Examples, Wardrobe Ideas  | Women’s Headshot Examples, Outfit Tips  | Headshot Backgrounds  | How To Pose For Headshots

Company Headshot Examples, Team Headshot Examples

Importance Of Employee Photos For Recruiting, Diversity, Why Headshots Are Important

To get those inviting, approachable and professional photos, you need to hire a photographer that will takes into consideration individual stakeholders – your employees! 

There is more information about companies available than ever before. LinkedIn provides public  individual profiles as well as first impressions for job-seekers. It’s almost certain someone will look for a LinkedIn connection on Linkedin when researching jobs.

Do you really want someone who looks miserable or unprofessional representing your company? Do you really want to signal that your start-up has no funds to provide a small investment in their employees?

Employee Photos On Company Website: Importance Of Good Corporate Headshots

Individual headshots can not only be expensive but hard to schedule during the busy work week. Hiring a photographer to come on site, assist with headshots and capture your brand optimizes for costs, time as well as brand consistency and professionalism.

Most people hire a photographer last minute based on an unexpected timely deadline. Remove that frustration for employees seeking current headshots and hire a professional photographer today. 

Photos can add an approachable and professional side to your company through LinkedIn profiles, About Us sections, speaking engagements, press releases and conferences. Learn more about capturing photos for your company culture here: https://eddie-hernandez.com/company-culture/

How To Get Headshots For Remote Employees, Best Way To Get Employee Headshots Remote

Take photos on neutral backgrounds (ideally similar tone) and make sure there are instructions around lighting, posing, framing and device used. Colors can be edited with a good graphic designer but blurry photos or bad lighting is a pain if not impossible to edit.

You can also plan headshots around company on-site visits. If no plans are imminent, you can purchase a large white board/paper this is matte (not glossy) and ideally 3 x 5 feet so the subject can pose in front of it. For more details, tips – contact me for a consultation.

Company Headshot Pricing, Staff Headshot Photographer, Company Employee Photos

Pricing can vary based on location, hassle, coordination, location, elements, outfit changes, number of employees, efficiency / time in between employees, split days, editing and more. Rates can be anywhere from $75/pp in rural areas upwards of $500-$1000/pp depending on what is needed, required.

Some photographers are more experience with others which can save you from paying for headshots twice (paying someone else to re-do them) or while other photographers are better at people skills and can make anyone feel relaxed, comfortable and confident. Too many photographers are too technical and lack people skills.

Some photographers spend lots of time photoshopping images which takes time and make images feel stiff, posed and un-natural. Some photographers (like me) focus on more natural, approachable photos without the photoshopping. Read more here.